38 results found
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Unlocking Scalable Platform Products: Where User Needs Meet Business Goals
In today’s fast-paced digital landscape, platform products serve as the backbone of innovation, enabling organizations to scale efficiently. However, building successful platform products requires more than just technical excellence—it demands a deep understanding of user needs and alignment with organizational strategy. Without this foundation, even the most advanced platform efforts risk delivering limited value.
In this talk, we will explore the critical role of user research in shaping platform products and ensuring technical, product and design efforts lead to meaningful outcomes. We will discuss practical strategies for conducting research that informs product decisions and share real-world examples of how alignment…
11 votes -
Make your messaging suck less! - A value-based workshop
You know your messaging (positioning, value proposition, sales pitch) sucks when:
1) you have to immediately say "and what I mean by that is..." because of all the blank stares you get from prospects
2) your spouse or kids have no idea what your stuff does
3) your SDR/BDR team hates you
4) your demand gen team goes off and writes their own stuff so they can get some engagement
5) your competitors tell you it sucks (by kicking your ass in the market)You'll come away with with a more jaded/critical view of pain and value, two vital questions…
8 votes -
From Data to Dollars: How Conjoint Analysis Transformed a Telecom Loyalty Program
How do you determine which features customers truly value—and what they’re willing to pay for them? In this session, we’ll explore how Conjoint Analysis, a powerful research method, helped a leading South African telecommunications company design a loyalty program that maximized customer engagement and profitability.
Through real-world insights, we'll cover:
✅ How Conjoint Analysis reveals customer preferences and trade-offs
✅ The role of data-driven decision-making in product and pricing strategy
✅ Lessons learned from designing a high-impact loyalty program in a competitive marketWhether you're in product management, pricing strategy, or customer experience, this session will equip you with actionable…
8 votes -
Ask the Expert Session: The 5 E's of Product-Led Services
Join Prashant Agrawal for an engaging session on his model of the 5 E's of Product-Led Services. This 'Ask the Expert' session focuses on educating, encouraging, empowering, enabling and elevating product managers to build product-led services.
Prashant is a trusted board observer, startup strategist, investor, and investability advisor. He is technology focused, product & process-driven, and a creative problem solver. Prashant is a former banker and strategist turned business developer, founder and speaker, with 25+ years of diverse exposure and expertise in business, VC, investments, IP and business strategy.
8 votes -
From Soil to Screen: How Permaculture Can Shape Digital Experiences
Permaculture, derived from “permanent agriculture,” is an approach to land management that adopts patterns observed in flourishing natural ecosystems.
In this session we’ll look at how we can connect permaculture with the products we deliver. Permaculture provides ethics and principles that can be applied to design systems including farms, settlements, and our communities. Participants will build an understanding of these ethics and principles and learn how they can be applied to digital products, leading to sustainable, accessible and inclusive digital experiences.
Learning Outcomes:
- What is permaculture and its ethics
- The principles behind permaculture and how they can map…7 votes -
Ask The Experts: Driving Product with Insights & Strategy
Amelia Guimarin of Spatial Research & Design and Scott Baldwin of lululemon will discuss the best ways for product teams to align user needs and business goals.
Amelia and Scott will draw on their experience across organizations like BC Gov, Meta, Productboard, and Thinkific to outline methods for uncovering customer insights, tracking organizational KPIs, and aligning cross-functional groups to corporate north stars.
This session will explore how to combine UX and CX research with people and product management to hit your organization’s strategic goals. Bring your questions and prepare for a lively discussion!
7 votes -
Mindset for Success – Thriving, Adapting & Succeeding in Product Development
Success in product development isn’t just about skills—it’s about mindset. In a fast-moving, high-pressure environment, how you think, adapt, and respond to challenges can make all the difference. Whether you’re shifting roles, navigating career transitions, or facing uncertainty in product innovation, developing the right mindset is crucial.
Join our expert panel as we dive into mindset strategies to help you thrive, overcome challenges, and create success in your career and work. We’ll explore how people working in product can build mental fitness, reframe setbacks, and proactively shape their future—whether as individual contributors, team leaders, or career changers.
Panelists
Filip Machat…8 votes -
Human Imagination: The Last Competitive Advantage
AI can now code, write, design, analyze... so like, what’s left for us product leaders? In this not-your-average product presentation, we’ll explore the one edge humans still have: Imagination.
Join Kareem Shouhdy (you might remember him from 2023’s “The Healthy Mind Platter” session) and Ty Husband, product leaders at Aritzia, for a unique session to discuss where AI taps out, why innovation doesn’t come from data alone, and how emotional intelligence, cultural context, and pure chaotic creativity are still undefeated.
This session is for YOU, product people, who are tired of being told to “just prompt better” and want to…
6 votes -
When Your Product is The Organization
For Product Leaders building an organization that is creating digital products, viewing your organization as a product in and of itself can create a powerful approach. Whether you are focused on a single product, portfolios or broader programs, building your organization with a product mindset brings better alignment, resiliency and results over the long-term.
By recursively using discovery and design techniques in an organizational context you can support your product organization’s ability to adapt in a world of never-ending change.
A change platform can help to sustainably & systematically guide your organization forward by crafting outcomes, a change map &…
6 votes -
Transitioning from Corporate to Entrepreneurship – What I Wish I Knew
Overview:
Many professionals dream of leaving their corporate careers to start their own venture—but what does it really take? In this talk, I’ll share my personal journey from working in healthcare to launching Simple Analytics, a startup that helps small businesses build affordable data solutions.This session will provide practical insights on how to transition strategically, reduce risk, and validate an idea before going all in.
Key Takeaways:
Mindset Shifts: The biggest changes from being an employee to an entrepreneurTesting Your Idea: Validating demand without quitting your job
Time & Risk Management: How to balance a full-time job with…
5 votes -
AI-Powered Security Automation for Agile Product Development
The Challenge
Security is often treated as a late-stage concern, leading to delays and rework.
Product managers must balance speed, innovation, and security without disrupting development.
Security teams may introduce last-minute requirements, forcing developers to redo work.The Solution: Embedding Security in Development
Automate security analysis within the development workflow.
Ensure security tasks are integrated into Agile processes from the start.
Use industry standards like OWASP ASVS, PCI-DSS, and GDPR to guide security decisions.
Make security a proactive step rather than a last-minute fix.How AI Can Help ?
Analyze use cases automatically and identify security risks in real time.…5 votes -
Trust Capital: Mastering the Currency of Your Product Management Career
You've heard the old saying. Product managers lead with zero authority, yet when a customer churns out, the PM is held accountable. So how do you handle challenges and objections that feel completely out of your control?
Join Hanson Do, a product manager in title, who over 9 years has also built experience in product marketing, QA, UX design, people management, and more, in a deep and honest conversation about one of the most important things that matter in your current (or future!) product management career: trust capital.
In this session you will learn the secrets to:
- Build a…5 votes -
Products as Profit Engines: The Key to Value Creation and Market Success
At their core, businesses exist to create value—and products are the primary vehicle for transferring money from customers to the organization. But what makes a product successful in the market? How do you ensure that your product delivers real value while driving profitability?
This session will break down:
✅ The dual purpose of products: revenue generation and value delivery
✅ How businesses balance profit, customer needs, and market differentiation
✅ What makes a product truly valuable—solving pain points, quality, innovation, affordability, and customer experience
✅ The role of pricing and feature selection in maximizing market fitWe’ll explore how to…
3 votes -
Can Gen AI Explore the Future?
A hands on workshop in which we will work together to see how genAi can be used to explore alternative futures. We will use a set of prompts together to generate a set of alternate future scenarios. This will be an application of Agile Scenario Planning, an adaptation of classical scenario planning developed during the pandemic to enable more rapid response to an uncertain future. Applications to product management will be explored.
3 votes -
AI-Powered Product Management: Hype or the Future?
AI is shaking up product management—some say it’s just another tool, others believe it’s the future. This panel will explore how AI is reshaping product strategy, decision-making, and the PM role itself. We’ll discuss whether AI is an enhancement or a threat, real-world applications, and how PMs can stay ahead in an AI-driven era
3 votes -
What Product Opportunities will Open Banking bring to Canada?
A key principle of Open Banking is to drive Innovation across the market. As Banking, Health and other forms of data become "open", how might we all consider embedding these into new use cases within our portfolio of products?
1 vote -
7 principles for building a successful product
This will be a short presentation followed by a discussion around product development, product management, and product marketing.
I will go through the seven principles I've learned over the past 10+ years of my career in product management, software engineering, as well as marketing:
- Identify a gap in the market
- Carefully listen to the market
- Solve your own problem, optionally
- Learn to motivate your team
- Presentation matters, sometimes a lot
- Don't be afraid to build it yourself, with or without AI
- Identify the most effective marketing channels
I will discuss a concrete example or two for each of these points…
1 vote -
From Zero to Million: How I got the first Million downloads on my Open-Source PHP package
Get introduced on my Open-Source Laravel localization project and what made it to achieve 1M downloads.
Learn about the experience of being a Open Source package maintainer, get advised (specially on what to do differently).
End the presentation inspired to do the same I did (or even better)!
I will start by explaining a little bit about the project and it’s differentials.
The second part will explain the process and the most important decisions and suggestions that I got from friends and co-workers (highlighting the importance of sharing your personal projects with people you thrust).
Third part will speak about…
0 votes
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