You know your messaging (positioning, value proposition, sales pitch) sucks when:
1) you have to immediately say "and what I mean by that is..." because of all the blank stares you get from prospects
2) your spouse or kids have no idea what your stuff does
3) your SDR/BDR team hates you
4) your demand gen team goes off and writes their own stuff so they can get some engagement
5) your competitors tell you it sucks (by kicking your ass in the market)

You'll come away with with a more jaded/critical view of pain and value, two vital questions to your arsenal, and for a brave few, some concrete suggestions on how to make your own company's messaging suck less.

And no AI will be harmed or used in this session.

Tim is a long time product marketing manager who focuses on the impact technology has on the people and the organizations adopting it. He has over three decades of product marketing and enterprise sales experience in software security, DevOps, systems management, and database tools.