Amelia Guimarin of Spatial Research & Design and Scott Baldwin of lululemon will discuss the best ways for product teams to align user needs and business goals.

Amelia and Scott will draw on their experience across organizations like BC Gov, Meta, Productboard, and Thinkific to outline methods for uncovering customer insights, tracking organizational KPIs, and aligning cross-functional groups to corporate north stars.

This session will explore how to combine UX and CX research with people and product management to hit your organization’s strategic goals. Bring your questions and prepare for a lively discussion!