How do you determine which features customers truly value—and what they’re willing to pay for them? In this session, we’ll explore how Conjoint Analysis, a powerful research method, helped a leading South African telecommunications company design a loyalty program that maximized customer engagement and profitability.

Through real-world insights, we'll cover:

✅ How Conjoint Analysis reveals customer preferences and trade-offs
✅ The role of data-driven decision-making in product and pricing strategy
✅ Lessons learned from designing a high-impact loyalty program in a competitive market

Whether you're in product management, pricing strategy, or customer experience, this session will equip you with actionable techniques to refine your feature selection and pricing models. Join us to learn how data can drive better product decisions!