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PCV2025

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37 results found

  1. You've landed your first Product Manager role—congrats! Now comes the tricky part: getting people to take you seriously when you don’t yet have a track record, direct authority, or fancy title.

    Welcome to the invisible skill that defines great PMs: influence.

    This session is designed for newer PMs (or anyone feeling unheard in their org) who are navigating the messy middle between being “the new person” and becoming a trusted product voice. You’ll learn actionable strategies to gain credibility, drive alignment, and build the kind of trust that gets your ideas taken seriously—even when you’re the most junior person in…

    10 votes

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  2. Are you worried AI might soon replace your job? You're not alone—and you're not powerless. As AI lowers the barrier to launching products, more Product Managers are considering entrepreneurship as a way to future-proof their careers.

    But here's the truth: being a good PM isn't the same as being a successful founder.

    In this session, we'll dive into what it really takes to go from building someone else’s vision to launching your own. We’ll explore the transition from PM to entrepreneur—what skills transfer well, where the gaps are, and how to overcome common challenges.

    Whether you're dreaming about starting a…

    9 votes

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  3. At their core, businesses exist to create value—and products are the primary vehicle for transferring money from customers to the organization. But what makes a product successful in the market? How do you ensure that your product delivers real value while driving profitability?

    This session will break down:

    ✅ The dual purpose of products: revenue generation and value delivery
    ✅ How businesses balance profit, customer needs, and market differentiation
    ✅ What makes a product truly valuable—solving pain points, quality, innovation, affordability, and customer experience
    ✅ The role of pricing and feature selection in maximizing market fit

    We’ll explore how to…

    2 votes

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  4. How do you determine which features customers truly value—and what they’re willing to pay for them? In this session, we’ll explore how Conjoint Analysis, a powerful research method, helped a leading South African telecommunications company design a loyalty program that maximized customer engagement and profitability.

    Through real-world insights, we'll cover:

    ✅ How Conjoint Analysis reveals customer preferences and trade-offs
    ✅ The role of data-driven decision-making in product and pricing strategy
    ✅ Lessons learned from designing a high-impact loyalty program in a competitive market

    Whether you're in product management, pricing strategy, or customer experience, this session will equip you with actionable…

    2 votes

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  5. Amelia Guimarin of Spatial Research & Design and Scott Baldwin of lululemon will discuss the best ways for product teams to align user needs and business goals.

    Amelia and Scott will draw on their experience across organizations like BC Gov, Meta, Productboard, and Thinkific to outline methods for uncovering customer insights, tracking organizational KPIs, and aligning cross-functional groups to corporate north stars.

    This session will explore how to combine UX and CX research with people and product management to hit your organization’s strategic goals. Bring your questions and prepare for a lively discussion!

    4 votes

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  6. Overview:
    Many professionals dream of leaving their corporate careers to start their own venture—but what does it really take? In this talk, I’ll share my personal journey from working in healthcare to launching Simple Analytics, a startup that helps small businesses build affordable data solutions.

    This session will provide practical insights on how to transition strategically, reduce risk, and validate an idea before going all in.

    Key Takeaways:
    Mindset Shifts: The biggest changes from being an employee to an entrepreneur

    Testing Your Idea: Validating demand without quitting your job

    Time & Risk Management: How to balance a full-time job with…

    5 votes

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  7. Overview:
    In today’s fast-paced digital world, data-driven decision-making is a crucial skill for product managers. Yet, many PMs struggle with interpreting data, identifying actionable insights, and avoiding common pitfalls in analytics. This workshop will provide a hands-on approach to using data for better product decisions, including real-world exercises and a case study from your own analytics experience.

    Key Takeaways:
    How to ask the right questions when working with data

    Understanding key product metrics (e.g., retention, conversion, churn)

    How to avoid misleading insights and common data interpretation errors

    Tools for PMs
    How to use data storytelling to influence stakeholders

    7 votes

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    0 comments  ·  Workshop  ·  Admin →
  8. It’s almost 15 years since Eric Ries and Steve Blank made MVP (Minimum Viable Products) an essential tool in any product manager’s tool box. Of course, the thinking has grown and evolved. The concept of an MVP is more important than ever, having grown beyond a one-dimensional view of feature validation.

    Today, the value of thinking in increments (or MVPs) has broadened to be a more nuanced conversation about risk and learning. We will talk about why you should think in increments (its not just about feature validation), when you should start creating increments (its sooner than you think), and…

    25 votes

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    0 comments  ·  Workshop  ·  Admin →
  9. Looking for frameworks, metrics, ladders to climb? This is not that talk.

    This is a real, human story about navigating career reinvention, growing through discomfort, and learning to lead with confidence without needing to have it all figured out. It’s about showing up in the messiness of mid-career transitions, shifting industries, chasing curiosity, and choosing to build a career that actually brings you joy.

    You’ll hear how I embraced the unknown, stopped trying to “know it all,” and leaned into storytelling, community, and honesty to find clarity—without a linear path or a perfect plan.

    Along the way, we’ll explore:

    ✨…

    17 votes

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    1 comment  ·  Presentation  ·  Admin →
  10. Product management is all about prioritization, stakeholder alignment, and navigating uncertainty—skills that feel strikingly familiar to anyone raising kids. As a parent and a product manager, I’ve found that the lessons from each role often apply to the other in surprising ways. In this talk, I’ll share how the frameworks we use to build great products can also help us manage the chaos of parenting—and vice versa. Whether it’s handling shifting priorities, leading with empathy, or embracing iterative learning, there’s a lot we can take from both worlds to be more effective and fulfilled in each. Let’s dive into the…

    16 votes

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  11. You know your messaging (positioning, value proposition, sales pitch) sucks when:
    1) you have to immediately say "and what I mean by that is..." because of all the blank stares you get from prospects
    2) your spouse or kids have no idea what your stuff does
    3) your SDR/BDR team hates you
    4) your demand gen team goes off and writes their own stuff so they can get some engagement
    5) your competitors tell you it sucks (by kicking your ass in the market)

    You'll come away with with a more jaded/critical view of pain and value, two vital questions…

    8 votes

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    1 comment  ·  Workshop  ·  Admin →
  12. Careers can last 40 or more years and span many industries, domains, and roles yet most people only think about their career when it’s time to find another job. Even worse, that’s the only time they invest in their career. What a great way to throw away millions of dollars in earnings and the equivalent in happiness!

    In this talk, we’ll take a look at how you can think more proactively about your career and life aspirations and take a systematic, informed, hypothesis driven approach to pursuing your dreams. I’ll challenge you to a reality check of where you are…

    18 votes

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  13. It’s a Ross Geller Classic: The Pivot!

    Product pivots are defining moments that separate market leaders from forgotten startups. That critical decision – when to hold firm to your vision versus when to evolve it – remains one of product management's most consequential challenges, yet few product leaders openly discuss their pivot experiences.

    This candid panel discussion hopes to bring together product leaders who have successfully navigated significant pivots to achieve product-market fit. Rather than theoretical frameworks, attendees will hear authentic stories of both successful and failed pivots, gaining practical insights for recognizing pivot signals, managing stakeholder expectations, and executing…

    20 votes

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  14. The Challenge
    Security is often treated as a late-stage concern, leading to delays and rework.
    Product managers must balance speed, innovation, and security without disrupting development.
    Security teams may introduce last-minute requirements, forcing developers to redo work.

    The Solution: Embedding Security in Development
    Automate security analysis within the development workflow.
    Ensure security tasks are integrated into Agile processes from the start.
    Use industry standards like OWASP ASVS, PCI-DSS, and GDPR to guide security decisions.
    Make security a proactive step rather than a last-minute fix.

    How AI Can Help ?
    Analyze use cases automatically and identify security risks in real time.…

    3 votes

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  15. Ever had your roadmap hijacked by the latest customer request? Or sat in a Sales kickoff and realized… they’re making up their own messaging?

    You’re not alone. Prioritization chaos, misaligned go-to-market messaging, and the endless battle between tech debt and new features—these aren’t just one-off frustrations. They’re patterns. And they don’t just slow you down. They make you question your influence, your strategy, and sometimes your sanity.

    So, let’s talk about it. But not just talk—let’s map it out, break it down, and design a way through it.

    What You’ll Walk Away With (AKA: What’s in It for You?)

    • A…
    10 votes

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    0 comments  ·  Workshop  ·  Admin →
  16. Permaculture, derived from “permanent agriculture,” is an approach to land management that adopts patterns observed in flourishing natural ecosystems.

    In this session we’ll look at how we can connect permaculture with the products we deliver. Permaculture provides ethics and principles that can be applied to design systems including farms, settlements, and our communities. Participants will build an understanding of these ethics and principles and learn how they can be applied to digital products, leading to sustainable, accessible and inclusive digital experiences.

    Learning Outcomes:
    - What is permaculture and its ethics
    - The principles behind permaculture and how they can map…

    7 votes

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    1 comment  ·  Presentation  ·  Admin →
  17. Curious about the differences between a Staff/Principle PM and a Group PM—and what it really takes to transition from IC to people manager?

    In this session, we’ll break down the key skills, mindsets, and trade-offs of each path, so you can make an informed choice about your next career move.

    Whether you’re debating a leadership track or already stepping into management, this conversation will give you clarity, practical insights, and real-world examples to help you thrive.

    Don’t miss it!

    Gabriel Hernandez
    Group Product Manager @ Hootsuite

    11 votes

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  18. Managing people is hard. Leading them is even harder. Yet most new managers get no training, and even experienced product leaders face tough calls—whether managing teams, peers, or executives.

    In this fast-paced, interactive session, you’ll take on real-world “What Would You Do?” leadership challenges, put your instincts to the test, and hear how others would navigate the same scenarios. Then, we’ll reveal what actually happened—and what worked (or didn’t).

    Expect lively discussion, fresh insights, and a few “aha” moments as we break down what separates great product leaders from the rest. Walk away with new perspectives and practical tools you…

    11 votes

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    0 comments  ·  Workshop  ·  Admin →
  19. For Product Leaders building an organization that is creating digital products, viewing your organization as a product in and of itself can create a powerful approach. Whether you are focused on a single product, portfolios or broader programs, building your organization with a product mindset brings better alignment, resiliency and results over the long-term.

    By recursively using discovery and design techniques in an organizational context you can support your product organization’s ability to adapt in a world of never-ending change.

    A change platform can help to sustainably & systematically guide your organization forward by crafting outcomes, a change map &…

    3 votes

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  20. GenAI has unleashed a wave of innovations that are transforming B2B software. Agents, copilots, service as software, generators ... there is a lot happening. GenAI itself has opened new ways to price new applications.

    In this session we will look at how established approaches to pricing can be used to price innovations and explore some emergent approaches that are changing how we think about pricing.

    Steven Forth is CEO and co-founder of Ibbaka, a value based pricing and customer value management software platform that has been rebuilt on genAI approaches, forcing it to reimagine its own pricing!

    Steven gives Master…

    7 votes

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