At their core, businesses exist to create value—and products are the primary vehicle for transferring money from customers to the organization. But what makes a product successful in the market? How do you ensure that your product delivers real value while driving profitability?

This session will break down:

✅ The dual purpose of products: revenue generation and value delivery
✅ How businesses balance profit, customer needs, and market differentiation
✅ What makes a product truly valuable—solving pain points, quality, innovation, affordability, and customer experience
✅ The role of pricing and feature selection in maximizing market fit

We’ll explore how to develop products that not only meet customer expectations but also drive sustainable business growth. Whether you're in product management, strategy, or business development, this session will provide actionable insights for building and positioning high-value products.