In today’s fast-paced digital landscape, platform products serve as the backbone of innovation, enabling organizations to scale efficiently. However, building successful platform products requires more than just technical excellence—it demands a deep understanding of user needs and alignment with organizational strategy. Without this foundation, even the most advanced platform efforts risk delivering limited value.

In this talk, we will explore the critical role of user research in shaping platform products and ensuring technical, product and design efforts lead to meaningful outcomes. We will discuss practical strategies for conducting research that informs product decisions and share real-world examples of how alignment with business objectives can enhance platform adoption and usability. Attendees will walk away with actionable insights on how to build and scale platform products that bring actual value to the business.