42 results found

1. Increment Planning As Risk Management

   It’s almost 15 years since Eric Ries and Steve Blank made MVP (Minimum Viable Products) an essential tool in any product manager’s tool box. Of course, the thinking has grown and evolved. The concept of an MVP is more important than ever, having grown beyond a one-dimensional view of feature validation.

   Today, the value of thinking in increments (or MVPs) has broadened to be a more nuanced conversation about risk and learning. We will talk about why you should think in increments (its not just about feature validation), when you should start creating increments (its sooner than you think), and what increments look like (its more contextual than you think).

   It’s almost 15 years since Eric Ries and Steve Blank made MVP (Minimum Viable Products) an essential tool in any product manager’s tool box. Of course, the thinking has grown and evolved. The concept of an MVP is more important than ever, having grown beyond a one-dimensional view of feature validation.

   Today, the value of thinking in increments (or MVPs) has broadened to be a more nuanced conversation about risk and learning. We will talk about why you should think in increments (its not just about feature validation), when you should start creating increments (its sooner than you think), and… more

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2. Balancing Roadmaps and Bedtime Stories – The Life of a Parent and Product Manager

   Product management is all about prioritization, stakeholder alignment, and navigating uncertainty—skills that feel strikingly familiar to anyone raising kids. As a parent and a product manager, I’ve found that the lessons from each role often apply to the other in surprising ways. In this talk, I’ll share how the frameworks we use to build great products can also help us manage the chaos of parenting—and vice versa. Whether it’s handling shifting priorities, leading with empathy, or embracing iterative learning, there’s a lot we can take from both worlds to be more effective and fulfilled in each. Let’s dive into the challenges, the wins, and the lessons learned from juggling product roadmaps and bedtime routines.

   Meet the Speaker: Jacky Cheung is a Senior PM-T at Amazon Web Services (AWS) and a Lead Instructor at BrainStation Vancouver's PM certificate course. He possesses over 10 years of product management experience across Amazon, Mastercard, Deloitte Digital, Trulioo and theScore Media. Jacky is also the father of a 2-year-old human child and a 6-year-old canine / fur child.

   Product management is all about prioritization, stakeholder alignment, and navigating uncertainty—skills that feel strikingly familiar to anyone raising kids. As a parent and a product manager, I’ve found that the lessons from each role often apply to the other in surprising ways. In this talk, I’ll share how the frameworks we use to build great products can also help us manage the chaos of parenting—and vice versa. Whether it’s handling shifting priorities, leading with empathy, or embracing iterative learning, there’s a lot we can take from both worlds to be more effective and fulfilled in each. Let’s dive into the… more

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3. Ten ways that excellent product managers set themselves apart

   Over the past 18 years, I've learned many lessons about product management that weren't taught in school. Building and leading multiple product teams from scratch to successful exits has given me a clear perspective on what really matters.

   Attend this session if you would like to learn more about the following:
   - What sets excellent product managers apart in the hiring process?
   - What are some of the hard truths about product management career paths that are not widely talked about?
   - What will and won't change as AI becomes more widely adopted in product management?
   - What types of practical knowledge and skills set excellent product managers apart?
   - What's the easiest way to gain respect as a junior product manager in a large organization?
   - How can you avoid falling into traps that will stall your career growth?

   Presenter Biography:
   Steve Jones has a degree in Engineering Physics and is a Chartered Financial Analyst charterholder. He has spent his career in Vancouver building high performing product teams. Two of those companies were acquired and Steve joined the acquiring companies to integrate products and teams. Steve is currently CEO of VeilStream which helps companies to solve their database security challenges in an era of AI agents and globally distributed engineering teams.
   https://www.linkedin.com/in/jonessteven/

   Over the past 18 years, I've learned many lessons about product management that weren't taught in school. Building and leading multiple product teams from scratch to successful exits has given me a clear perspective on what really matters.

   Attend this session if you would like to learn more about the following:
   - What sets excellent product managers apart in the hiring process?
   - What are some of the hard truths about product management career paths that are not widely talked about?
   - What will and won't change as AI becomes more widely adopted in product management?
   - What types of… more

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4. What is it that you think you’re doing over there?!

   Careers can last 40 or more years and span many industries, domains, and roles yet most people only think about their career when it’s time to find another job. Even worse, that’s the only time they invest in their career. What a great way to throw away millions of dollars in earnings and the equivalent in happiness!

   In this talk, we’ll take a look at how you can think more proactively about your career and life aspirations and take a systematic, informed, hypothesis driven approach to pursuing your dreams. I’ll challenge you to a reality check of where you are and where you want to go. Finally, you’ll learn how to get better feedback from your manager and peers, understand how recruiters and hiring managers look at you, and learn to leverage networking effectively.

   Eric Bin is a 20 year veteran of the tech space having cut his teeth at Amazon and eBay before taking on leadership roles at Clio, Thinkific, Article and Coconut Software. Today he coaches product managers and leaders on how to get more out of work and life.

   Careers can last 40 or more years and span many industries, domains, and roles yet most people only think about their career when it’s time to find another job. Even worse, that’s the only time they invest in their career. What a great way to throw away millions of dollars in earnings and the equivalent in happiness!

   In this talk, we’ll take a look at how you can think more proactively about your career and life aspirations and take a systematic, informed, hypothesis driven approach to pursuing your dreams. I’ll challenge you to a reality check of where you are… more

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5. From PM to Founder: Starting Your Own Business in the Age of AI

   Are you worried AI might soon replace your job? You're not alone—and you're not powerless. As AI lowers the barrier to launching products, more Product Managers are considering entrepreneurship as a way to future-proof their careers.

   But here's the truth: being a good PM isn't the same as being a successful founder.

   In this session, we'll dive into what it really takes to go from building someone else’s vision to launching your own. We’ll explore the transition from PM to entrepreneur—what skills transfer well, where the gaps are, and how to overcome common challenges.

   Whether you're dreaming about starting a SaaS platform, launching a hardware product, or even manufacturing keychains, the product principles remain the same—but the game changes completely.

   You’ll walk away with:

   Insights into how AI is reshaping the entrepreneurial landscape

   Lessons learned from building a company from scratch

   A practical look at the mindset shift from PM to founder

   Meet the Speaker:

   Arya Baybordi is a Product Manager at Capsa Healthcare, a leading U.S. healthcare company, and a Lead Instructor at BrainStation’s Product Management program. With over 6 years of experience in healthcare and robotics, Arya recently founded a new startup focused on virtual reality equipment and immersive technology. He brings a unique blend of enterprise PM expertise and fresh founder lessons.

   Are you worried AI might soon replace your job? You're not alone—and you're not powerless. As AI lowers the barrier to launching products, more Product Managers are considering entrepreneurship as a way to future-proof their careers.

   But here's the truth: being a good PM isn't the same as being a successful founder.

   In this session, we'll dive into what it really takes to go from building someone else’s vision to launching your own. We’ll explore the transition from PM to entrepreneur—what skills transfer well, where the gaps are, and how to overcome common challenges.

   Whether you're dreaming about starting a… more

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6. A Panel on Product Pivots with Probably Perspicacious People

   It’s a Ross Geller Classic: The Pivot!

   Product pivots are defining moments that separate market leaders from forgotten startups. That critical decision – when to hold firm to your vision versus when to evolve it – remains one of product management's most consequential challenges, yet few product leaders openly discuss their pivot experiences.

   This candid panel discussion hopes to bring together product leaders who have successfully navigated significant pivots to achieve product-market fit. Rather than theoretical frameworks, attendees will hear authentic stories of both successful and failed pivots, gaining practical insights for recognizing pivot signals, managing stakeholder expectations, and executing strategic product transformations that preserve team culture and momentum.

   Panel Moderator: Kelly Mekwunye | She/Her - Product Owner at MakerSights

   Panel Participants:

   Jeanine Longley (She/Her) - Director of Product, MakerSights: Jeanine and Kelly have worked together through two pivots at MakerSights. Jeanine has 8 years of Product experience across 4 organizations, including 0-to-1 experience and new vertical expansion.

   We’re still seeking product leaders who have gone through a pivot of the offering they are responsible for to sit on our panel talking about the process. Reach out to Kelly and/or Jeanine to discuss joining our panel!

   Panel Details:
   Our goal is to share raw, unfiltered stories on various pivot journeys – the why, how, and when – as well as any lessons that have been learned along the way.

   Key Topics
   ✅ Pivot Detection: How to identify early warning signals that your product needs a pivot – before it's too late
   ✅ Decision Frameworks: Practical methodologies for validating pivot directions and minimizing risk while maximizing opportunity
   ✅ Team Leadership: Strategies for maintaining team morale, stakeholder confidence, and executive buy-in during pivots
   ✅ Real-world Case Studies: Honest accounts of pivots that achieved remarkable product-market fit – and cautionary tales from those that didn't
   ✅ The Pivot Playbook: Common pivot pitfalls and how to avoid them in your product journey

   Who Should Attend?
   * Product Managers seeking to refine their market fit analysis skills
   * Startup Founders navigating early product decisions in uncertain markets
   * Product Leaders responsible for transforming underperforming product lines
   * Anyone interested in product strategy, market validation, and building business resilience

   Why this topic matters now
   In today's rapidly evolving market, the ability to pivot effectively has become a core competency for successful product teams. Yet most product conferences celebrate only initial visions and successful outcomes, glossing over the messy middle where real product mastery happens. This panel fills that gap by providing practical, experience-based guidance for one of product management's most challenging and consequential decisions – when and how to pivot your product to achieve true market fit.

   It’s a Ross Geller Classic: The Pivot!

   Product pivots are defining moments that separate market leaders from forgotten startups. That critical decision – when to hold firm to your vision versus when to evolve it – remains one of product management's most consequential challenges, yet few product leaders openly discuss their pivot experiences.

   This candid panel discussion hopes to bring together product leaders who have successfully navigated significant pivots to achieve product-market fit. Rather than theoretical frameworks, attendees will hear authentic stories of both successful and failed pivots, gaining practical insights for recognizing pivot signals, managing stakeholder expectations, and executing… more

   26 votes

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7. AI Meets Empathy: How to Build Products That Customers Love in the AI Era

   Sanchi is a Product Leader at Atlassian, specializing in AI-driven developer tools that enhance productivity and streamline workflows. With over a decade of experience in product management, she has worked on scaling global technology products, driving AI adoption, and enhancing developer experiences.

   Passionate about the intersection of AI, product strategy, and user experience, she believes that while AI enables smarter decision-making, true product success lies in balancing automation with human empathy. In this session, she will explore how product managers can leverage AI to drive customer engagement while ensuring trust, delight, and usability remain at the core of product experiences.

   Abstract:
   AI is transforming product development, enabling personalization, automation, and data-driven insights at an unprecedented scale. However, while AI can optimize and enhance user experiences, it often lacks the human touch that fosters genuine customer love and loyalty.

   This session will explore how AI and user-centric approach can coexist to create products that not only perform efficiently but also resonate deeply with users. Attendees will gain actionable insights into harnessing AI without sacrificing the user trust and experience that define great products.

   Key Takeaways:
   ✅ How AI enhances (but doesn’t replace) user-centric design.
   ✅ Practical ways to use AI to anticipate customer needs and reduce friction.
   ✅ When to trust AI-generated insights vs. when user intuition should take over.
   ✅ Real-world examples of AI-driven features that improve customer trust, engagement, and retention.
   ✅ Ethical challenges: How to ensure AI empowers rather than alienates users.

   Who Should Attend?
   Product Managers & UX Designers looking to leverage AI while keeping products user-centric.
   Startup Founders & Innovators building AI-driven products.
   Anyone interested in AI ethics, customer experience, and product success.

   Why this topic?
   As AI continues to reshape product management, PMs must learn to balance technological advancements with user-centric design. This session will provide a practical, forward-thinking approach to building AI-powered products that users truly love.

   Sanchi is a Product Leader at Atlassian, specializing in AI-driven developer tools that enhance productivity and streamline workflows. With over a decade of experience in product management, she has worked on scaling global technology products, driving AI adoption, and enhancing developer experiences.

   Passionate about the intersection of AI, product strategy, and user experience, she believes that while AI enables smarter decision-making, true product success lies in balancing automation with human empathy. In this session, she will explore how product managers can leverage AI to drive customer engagement while ensuring trust, delight, and usability remain at the core of product experiences.

   … more

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8. GenAI Playbook: Turning AI into Your Product Differentiator

   Facilitator: Sugandh Rakha

   Sugandh is a Sr. Principal Product Manager at ServiceNow, driving AI-powered automation and multi-system AI agents. He is passionate about integrating GenAI into real-world products for impact.

   Workshop Agenda
   🔹 Introduction
   🔹 GenAI as a Differentiator
   - Where AI truly adds value (beyond the hype)
   - Case studies of AI-driven product breakthroughs
   🔹 The GenAI Playbook
   - Identify AI Opportunities – User pain points, automation, personalization
   - Design AI-First Features – UX best practices, ethical AI considerations
   - Build & Scale – Data, privacy, infra, and success metrics
   🔹 Hands-on Exercise: AI Feature Ideation
   - Design an AI-driven feature for your product
   - Group presentations & feedback
   🔹 The Future of AI in Product
   - Trends: AI agents, automation, and next-gen UX
   🔹 QnA

   Facilitator: Sugandh Rakha

   Sugandh is a Sr. Principal Product Manager at ServiceNow, driving AI-powered automation and multi-system AI agents. He is passionate about integrating GenAI into real-world products for impact.

   Workshop Agenda
   🔹 Introduction
   🔹 GenAI as a Differentiator
   - Where AI truly adds value (beyond the hype)
   - Case studies of AI-driven product breakthroughs
   🔹 The GenAI Playbook
   - Identify AI Opportunities – User pain points, automation, personalization
   - Design AI-First Features – UX best practices, ethical AI considerations
   - Build & Scale – Data, privacy, infra, and success metrics
   🔹 Hands-on Exercise: AI Feature Ideation
   - Design an… more

   26 votes

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9. Ace Your Product Manager Interview: Strategies from Both Sides of the Table

   Carrie Chatelain (Coconut, Article) and Filip Machat (Microsoft, Amazon) have navigated both sides of the PM hiring process—applying, interviewing, and selecting top candidates. With hundreds of interviews under their belts (on both sides of the table), they know exactly what makes candidates stand out.

   In this interactive session, Carrie and Filip will demystify the PM interview process at any level, from aspiring APMs to senior product leaders. You'll leave with insider strategies to tackle even the trickiest interview questions with confidence.

   Topics include:
   ✔ How to walk into your interview prepared and ready to impress
   ✔ What questions to expect—and how to craft strong answers
   ✔ Mastering behavioral questions (STAR method done right)
   ✔ Crushing product sense and case study questions
   ✔ Common pitfalls that even experienced candidates make—and how to avoid them

   Carrie Chatelain (Coconut, Article) and Filip Machat (Microsoft, Amazon) have navigated both sides of the PM hiring process—applying, interviewing, and selecting top candidates. With hundreds of interviews under their belts (on both sides of the table), they know exactly what makes candidates stand out.

   In this interactive session, Carrie and Filip will demystify the PM interview process at any level, from aspiring APMs to senior product leaders. You'll leave with insider strategies to tackle even the trickiest interview questions with confidence.

   Topics include:
   ✔ How to walk into your interview prepared and ready to impress
   ✔ What questions to expect—and… more

   24 votes

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10. Redefining Success, Confidence & the Future of Product: Because your title isn’t your legacy—your impact is.

    Looking for frameworks, metrics, ladders to climb? This is not that talk.

    This is a real, human story about navigating career reinvention, growing through discomfort, and learning to lead with confidence without needing to have it all figured out. It’s about showing up in the messiness of mid-career transitions, shifting industries, chasing curiosity, and choosing to build a career that actually brings you joy.

    You’ll hear how I embraced the unknown, stopped trying to “know it all,” and leaned into storytelling, community, and honesty to find clarity—without a linear path or a perfect plan.

    Along the way, we’ll explore:

    ✨ Confidence in Uncertainty – How to stop pretending you know everything and start trusting your instincts (and asking better questions).
    🧭 The Future of Product – Why the PM role is evolving—and how the next generation of product leaders will win with influence, storytelling, and human connection.
    💡 Reimagining Career Growth – What if “success” doesn’t mean climbing a ladder? What if you want something different—and that’s not only okay, it’s powerful?
    🎯 Doing It Your Way – Your job title isn’t your legacy—your impact is. The way you show up for others, the chances you take, and the community you build around you… that’s the real story.

    I’m not here because I’ve done everything perfectly, nor am I a CEO or Product VP—I’ve navigated the messy middle of growth, career transition and unknowns. With over 25 years of experience across product, customer experience, retail, operations, and strategic partnerships, I’ve built a career around connecting people, solving complex problems, and leading with empathy.

    I’ve worked in high-growth startups and scaling teams at companies like Best Buy Canada, Thinkific, and Jobber, shifting industries, roles, and perspectives along the way. I've tried to go it on my own and then come back to business management. I’ve upskilled, managed transformations, built cross-functional teams, and learned (sometimes the hard way) how to grow through change—even when it’s uncomfortable.

    This talk is for anyone wondering: Am I doing this right?

    Spoiler alert: there is no “right”—only what’s right for you.

    Looking for frameworks, metrics, ladders to climb? This is not that talk.

    This is a real, human story about navigating career reinvention, growing through discomfort, and learning to lead with confidence without needing to have it all figured out. It’s about showing up in the messiness of mid-career transitions, shifting industries, chasing curiosity, and choosing to build a career that actually brings you joy.

    You’ll hear how I embraced the unknown, stopped trying to “know it all,” and leaned into storytelling, community, and honesty to find clarity—without a linear path or a perfect plan.

    Along the way, we’ll explore:

    ✨… more

    21 votes

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11. From Junior PM to Trusted Voice: Building Influence Without Authority

    You've landed your first Product Manager role—congrats! Now comes the tricky part: getting people to take you seriously when you don’t yet have a track record, direct authority, or fancy title.

    Welcome to the invisible skill that defines great PMs: influence.

    This session is designed for newer PMs (or anyone feeling unheard in their org) who are navigating the messy middle between being “the new person” and becoming a trusted product voice. You’ll learn actionable strategies to gain credibility, drive alignment, and build the kind of trust that gets your ideas taken seriously—even when you’re the most junior person in the room.

    We’ll cover:

    Why title doesn’t equal influence—and what actually does

    Tactical ways to build trust with engineering, design, and stakeholders

    How to speak with clarity and confidence when you don’t have all the answers

    Quick wins to become the go-to person on your team

    Real scripts and reframes to manage up, down, and sideways

    This isn’t about faking it or posturing. It’s about developing authentic influence through mindset shifts, smart communication, and quiet leadership—so you can move your product (and your career) forward with intention.

    Meet the Speaker:
    Arya Baybordi is a Product Manager at Capsa Healthcare, a U.S. healthcare technology company, and a Lead Instructor at BrainStation’s Product Management course. With 6+ years of experience in PM roles across healthcare and robotics, Arya has helped mentor dozens of new product managers breaking into the field. His approach to influence combines first-principles thinking, practical frameworks, and storytelling that resonates with cross-functional teams.

    You've landed your first Product Manager role—congrats! Now comes the tricky part: getting people to take you seriously when you don’t yet have a track record, direct authority, or fancy title.

    Welcome to the invisible skill that defines great PMs: influence.

    This session is designed for newer PMs (or anyone feeling unheard in their org) who are navigating the messy middle between being “the new person” and becoming a trusted product voice. You’ll learn actionable strategies to gain credibility, drive alignment, and build the kind of trust that gets your ideas taken seriously—even when you’re the most junior person in… more

    20 votes

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12. The End of Product Managers (As We Know Them)

    The traditional Product Manager role—the one you've watched dozens of YouTube videos about—is being rewritten by AI every week. Leaders like Mark Zuckerberg (Meta) and Marc Benioff (Salesforce) are openly declaring it: AI isn't merely automating tasks; it's erasing entire jobs to be done.

    This disruption isn't limited to PMs. AI is disrupting the software development broadly, and quickly. Companies increasingly rely on fewer, AI-empowered super ICs to accomplish tasks once handled by entire teams. If AI can write code, deploy fully functional apps, rapidly analyze qualitative and quantitative data, and conduct "deep research" on users, competitors, and the market, what's left for Product Managers?

    I'm Tony Hui, Head of Product at vidIQ, leveraging GenAI daily to empower millions of creators. I used to be a product developer, using GPT-2 at Indeed. My career evolved because I embraced these shifts early. At the peak, vidIQ had 5 PMs. Now we have just 2. Instead of hiring a third traditional PM last month, I hired for the "new" PM role instead. Twice.

    Aspiring and Early-career PMs: the change isn't coming—it's already here. Your foundational skills matter, but are they enough? Adaptation isn't optional; it's survival. What roles will remain relevant when AI takes over traditional PM and Engineering tasks? How must your skills evolve?

    I'm not predicting the future. I'm describing my present. Your next career move isn't doing more of what used to work; it's time to go all-in to the future of work.

    The traditional Product Manager role—the one you've watched dozens of YouTube videos about—is being rewritten by AI every week. Leaders like Mark Zuckerberg (Meta) and Marc Benioff (Salesforce) are openly declaring it: AI isn't merely automating tasks; it's erasing entire jobs to be done.

    This disruption isn't limited to PMs. AI is disrupting the software development broadly, and quickly. Companies increasingly rely on fewer, AI-empowered super ICs to accomplish tasks once handled by entire teams. If AI can write code, deploy fully functional apps, rapidly analyze qualitative and quantitative data, and conduct "deep research" on users, competitors, and the market,… more

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13. AI Revolution: Insights from an AI Product Manager's Journey

    Jatin Rajvanshi is an AI Product Manager at TELUS, driving innovation in the AI Accelerator team. With over 10 years of digital product experience and an MBA from UBC, Jatin has self-taught expertise in AI, leveraging generative AI to create real-world value in enterprise and startup environments.

    Agenda
    ➡ Personal journey: From traditional PM to AI PM without formal ML background
    ➡ Lessons learned and best practices for implementing GenAI
    ➡ Practical Demo: Leveraging GenAI in Product Development
    ➡ AI agents and their potential impact on products
    ➡ Actional steps one can take to learn about AI Product Management

    16 votes

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14. “I Can’t Believe This Is Happening Again” – Using Storytelling & Systems Thinking to Fix Recurring Product Nightmares

    Ever had your roadmap hijacked by the latest customer request? Or sat in a Sales kickoff and realized… they’re making up their own messaging?

    You’re not alone. Prioritization chaos, misaligned go-to-market messaging, and the endless battle between tech debt and new features—these aren’t just one-off frustrations. They’re patterns. And they don’t just slow you down. They make you question your influence, your strategy, and sometimes your sanity.

    So, let’s talk about it. But not just talk—let’s map it out, break it down, and design a way through it.

    What You’ll Walk Away With (AKA: What’s in It for You?)

    • A repeatable framework to break down product problems using storytelling + systems thinking
    • Clarity on why these problems keep happening—and how to stop fighting symptoms and start fixing the system
    • Tactical ways to push back (without being "difficult") when Sales, Execs, or Engineering try to throw you off course
    • A new way to see your role—less firefighting, more strategic influence A damn good time. Because if you’re going to be in the trenches, might as well laugh about it.

    And here’s the part you won’t see coming:
    By the time you leave, you won’t just have tools—you’ll have a new perspective.
    You’ll start to see the system, not just the chaos.
    You’ll find your leverage points instead of feeling stuck.
    And you’ll walk out not just as a problem-solver, but as a strategic leader.

    This isn’t just another PM or PMM talk—it’s hands-on, real, and built to be actually useful. If you were at last year’s storytelling session (yes, the one where people were sitting on the floor), you already know this is worth showing up for.

    Ever had your roadmap hijacked by the latest customer request? Or sat in a Sales kickoff and realized… they’re making up their own messaging?

    You’re not alone. Prioritization chaos, misaligned go-to-market messaging, and the endless battle between tech debt and new features—these aren’t just one-off frustrations. They’re patterns. And they don’t just slow you down. They make you question your influence, your strategy, and sometimes your sanity.

    So, let’s talk about it. But not just talk—let’s map it out, break it down, and design a way through it.

    What You’ll Walk Away With (AKA: What’s in It for You?)

    • A… more
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15. Staff vs. Group PM: Navigating the IC-to-Manager Leap

    Curious about the differences between a Staff/Principle PM and a Group PM—and what it really takes to transition from IC to people manager?

    In this session, we’ll break down the key skills, mindsets, and trade-offs of each path, so you can make an informed choice about your next career move.

    Whether you’re debating a leadership track or already stepping into management, this conversation will give you clarity, practical insights, and real-world examples to help you thrive.

    Don’t miss it!

    Gabriel Hernandez
    Group Product Manager @ Hootsuite

    14 votes

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16. The WWYD Leadership Challenge: What Great Product Leaders Do Differently

    Managing people is hard. Leading them is even harder. Yet most new managers get no training, and even experienced product leaders face tough calls—whether managing teams, peers, or executives.

    In this fast-paced, interactive session, you’ll take on real-world “What Would You Do?” leadership challenges, put your instincts to the test, and hear how others would navigate the same scenarios. Then, we’ll reveal what actually happened—and what worked (or didn’t).

    Expect lively discussion, fresh insights, and a few “aha” moments as we break down what separates great product leaders from the rest. Walk away with new perspectives and practical tools you can apply immediately.

    • Alan Albert, Session Leader •
    For over a decade Alan has led MarketFit, coaching and empowering CEOs, executives, leaders and their teams to overcome their most difficult obstacles and surpass their objectives. A repeat "Best ProductCamp Session" award winner, Alan draws on over 30 years of executive leadership, management and hands-on success creating top-selling, innovative products, in organizations from startups through global enterprises.

    Managing people is hard. Leading them is even harder. Yet most new managers get no training, and even experienced product leaders face tough calls—whether managing teams, peers, or executives.

    In this fast-paced, interactive session, you’ll take on real-world “What Would You Do?” leadership challenges, put your instincts to the test, and hear how others would navigate the same scenarios. Then, we’ll reveal what actually happened—and what worked (or didn’t).

    Expect lively discussion, fresh insights, and a few “aha” moments as we break down what separates great product leaders from the rest. Walk away with new perspectives and practical tools you… more

    14 votes

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17. The Fast Track: Thriving in Your Early Years as a Product Manager in 2025

    Whether it’s your first full-time role or a bold pivot from another field, the early years in product management bring unique challenges—especially in today’s fast-paced, ever-changing landscape. New grads and career-switchers alike face distinct hurdles as they learn to navigate ambiguity, build influence, and drive impact.

    Join four seasoned product leaders as they share battle-tested strategies for thriving in your first few years as a PM. This panel dives into how professionals at any career stage can overcome common early-career pitfalls, accelerate their growth, and make meaningful contributions from day one. Expect practical insights, real stories, and frameworks designed to support both fresh graduates and experienced professionals finding their footing in product.

    This panel is designed for:
    ⭐ Professionals at any career stage with 0-5 years of product management experience
    ⭐ Career-changers who bring valuable previous experience but are new to product roles
    ⭐ Mid to senior-level professionals who recently transitioned into product management
    ⭐ Junior PMs looking to accelerate their growth and avoid common pitfalls
    ⭐ Individuals who recently moved from adjacent roles (design, engineering, marketing) into product management

    We'll explore topics such as:
    🎤 Leveraging Transferable Skills: How to apply your existing professional expertise to product management
    🎤 Building Your Product Toolkit: Essential frameworks for PM success in 2025, regardless of prior experience
    🎤 Stakeholder Management: Establishing credibility and influence as a newer PM
    🎤 Finding Your Product Voice: Developing confidence in product decisions when you're new to the discipline
    🎤 AI Collaboration: Using AI tools to accelerate your learning curve and amplify your impact
    🎤 Career Navigation: Charting your unique path forward in product management

    Panelists:

    👨🏻 Timothy Yeung (he/him): Director of Product at Hootsuite & Lead PM Instructor at UBC
    Background: Accounting & Finance 🧮
    With experience teaching, coaching and mentoring product professionals from diverse backgrounds through ProductBC and UBC Sauder, Timothy brings valuable insights on successfully transitioning into and growing within product management.

    👨🏼 Jason Ropchan (he/him): Director of Enterprise Products at TELUS
    Background: Entrepreneurship 💡
    Jason will share perspectives on how professionals at different career stages can navigate enterprise environments and leverage their unique backgrounds to drive product impact.

    👩🏻 Ti Wu (she/her) - Lead Product Manager at CoPilot AI
    Background: Cognitive Systems 📚
    Ti brings experience from the AI startup world and can speak to how professionals transitioning into product roles can thrive in fast-paced, innovation-driven environments.

    👨🏻 Jacky Cheung (he/him) - Senior Product Manager at AWS
    Background: Consulting 💼
    Jacky offers insights on excelling in technically complex environments and how PMs from different backgrounds can develop the essential cross-functional skills needed for success.

    Whether it’s your first full-time role or a bold pivot from another field, the early years in product management bring unique challenges—especially in today’s fast-paced, ever-changing landscape. New grads and career-switchers alike face distinct hurdles as they learn to navigate ambiguity, build influence, and drive impact.

    Join four seasoned product leaders as they share battle-tested strategies for thriving in your first few years as a PM. This panel dives into how professionals at any career stage can overcome common early-career pitfalls, accelerate their growth, and make meaningful contributions from day one. Expect practical insights, real stories, and frameworks designed to… more

    13 votes

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18. From End User to User Advocate: Shaping Products from the Inside Out

    Join Omar as he shares expert insights on carving out a successful career in Product Management, drawing from his extensive experience transitioning from early roles in customer service and quality assurance to senior product management positions across global markets. Learn how to navigate the journey and the strategies that help you succeed in the product management landscape.

    Topics include:
    • Career Path Exploration: Understanding different entry points into product management from non-technical backgrounds.
    • Skill Transfer and Development: Identifying and enhancing transferable skills from non-technical jobs that are invaluable in product management.
    • Overcoming Industry Challenges: Tackling common obstacles faced when moving into technical and managerial roles.
    • Strategic Career Planning: Practical steps for long-term career planning and advancement in product management.
    • Real-World Applications: Insight into how Omar applied these strategies across various roles.

    About Omar:
    Omar Zayed is currently the IT Product Manager at Westland Insurance in Vancouver, BC, overseeing large-scale projects and strategic roadmap planning for business management systems. With a robust background that includes senior roles at Iversoft and Bally’s Interactive, Omar brings a wealth of knowledge from creating impactful mobile apps and web portals to managing comprehensive B2B and B2C ecosystems. His journey from a customer service lead to spearheading product strategies offers invaluable lessons for anyone looking to break into or advance within the field of product management.

    Join Omar as he shares expert insights on carving out a successful career in Product Management, drawing from his extensive experience transitioning from early roles in customer service and quality assurance to senior product management positions across global markets. Learn how to navigate the journey and the strategies that help you succeed in the product management landscape.

    Topics include:
    • Career Path Exploration: Understanding different entry points into product management from non-technical backgrounds.
    • Skill Transfer and Development: Identifying and enhancing transferable skills from non-technical jobs that are invaluable in product management.
    • Overcoming Industry Challenges: Tackling common obstacles faced… more

    12 votes

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19. How can legacy industries adopt a product mindset to improve service delivery?

    Legacy industries like insurance, healthcare, banking, education are driven by domain expertise and contextual nuances with scope for major overhaul and service impact. Strong discovery and soft skills are required to identify and translate requirements. In such industries, there is an ample pool of internal subject matter experts due to their long tenure with such organizations. These experts help validate hypotheses and identify pain points early on due to their experience and proximity to users. In these industries, stakeholder relationships run deep and wide making it easier to recruit users for discovery, testing and gain evidence-based support. Word of mouth is a major advantage. User journeys and jobs-to-be-done workflows are so fragmented and nuanced that one needs to understand motivations and incentives on a granular level to identify opportunities to streamline user experiences. Legacy industries bring with them an untapped opportunity to improve service delivery by adopting a product mindset. What is holding legacy industries back from not only adopting this mindset but also recruiting and retaining top product talent? Learn more through this panel discussion!

    Legacy industries like insurance, healthcare, banking, education are driven by domain expertise and contextual nuances with scope for major overhaul and service impact. Strong discovery and soft skills are required to identify and translate requirements. In such industries, there is an ample pool of internal subject matter experts due to their long tenure with such organizations. These experts help validate hypotheses and identify pain points early on due to their experience and proximity to users. In these industries, stakeholder relationships run deep and wide making it easier to recruit users for discovery, testing and gain evidence-based support. Word of mouth… more

    10 votes

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20. 🪞 Grey Mirror: How to Build Products for a Complex World – and Positive Human Outcomes

    ---

    ⚖️ An interactive presentation with stories about tradeoffs, consequences, and designing with intention 🔍

    The future will belong to products that are built thoughtfully, responsibly, and with positive human outcomes in mind. 🌱

    Not just what the products do - but what they cause.

    In a turbulent and fast-changing world, great product managers aren’t just shipping products and features - they’re shaping behaviours, influencing systems, and making a difference for people.

    Inspired by the storytelling style of Black Mirror - especially its interactive episode Bandersnatch - this session invites you to step into the Grey Mirror universe: a series of fictional (but eerily plausible) product case studies, each with a complex ethical dilemma at its core. It’s called Grey Mirror because the choices we face as product people are rarely clear cut - most live in the uncomfortable, uncertain grey area between good intentions and real-world consequences.

    ---

    🔍 What to Expect:

    Each “episode” puts you in the PM’s seat 🪑 with a hard decision to make - and no obvious right answer.

    ---

    You'll encounter:

    ✨ Products that influence emotions more than users realize
    🔍 Features that create transparency - but at what cost?
    🤖 AI tools that work too well - and reshape behavior in unexpected ways
    🧠 Moments where growth, trust, and humanity are in tension
    You’ll vote, reflect, and unpack the tradeoffs together with everyone in the room - then walk away with tools to bring that same thinking into your team.

    ---

    ✅ You’ll Leave With:

    🗺️ A storytelling framework to explore product ethics in your own org
    💬 Interactive case studies to reuse in team meetings, retros, or onboarding
    The “Product Ethical Lenses Table” - a tool to evaluate tough decisions from multiple perspectives
    🔎A new mindset for using product ethics as a strategic advantage, not a nice-to-have 💼
    Whether you’re a Product Manager, Product Executive, Product Designer, Technologist, Entrepreneur, or Founder, this session will inspire you to build with more foresight and clarity - even when the future feels uncertain.
    Because in 2025, product-market fit isn’t enough.
    It’s time to design for product-society fit. 🌍

    ---

    Speaker Bio:

    Timothy Yeung (he/him) is a seasoned product leader with over 13 years of experience in tech. He is currently a Director of Product at Hootsuite, where he leads product teams responsible for the company’s core social media management and engagement products.

    Beyond his role at Hootsuite, Timothy is the Lead Instructor of Product Management at UBC Sauder CBS, where he’s passionate about inclusive, applied education that empowers the next generation of product leaders.

    He previously served as President of ProductBC and currently holds leadership roles as a Vancouver Director of APM Canada, President of the lelem̓ Community Centre Advisory Board, and a board member of AI Governance & Safety Canada.

    Timothy is a frequent speaker on ethical product management, having shared his insights on the topic at the Userpilot Product Drive conference, APM Canada, and the University of British Columbia.

    ---

    ⚖️ An interactive presentation with stories about tradeoffs, consequences, and designing with intention 🔍

    The future will belong to products that are built thoughtfully, responsibly, and with positive human outcomes in mind. 🌱

    Not just what the products do - but what they cause.

    In a turbulent and fast-changing world, great product managers aren’t just shipping products and features - they’re shaping behaviours, influencing systems, and making a difference for people.

    Inspired by the storytelling style of Black Mirror - especially its interactive episode Bandersnatch - this session invites you to step into the Grey Mirror universe: a series of… more

    9 votes

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