AI Meets Empathy: How to Build Products That Customers Love in the AI Era
Sanchi is a Product Leader at Atlassian, specializing in AI-driven developer tools that enhance productivity and streamline workflows. With over a decade of experience in product management, she has worked on scaling global technology products, driving AI adoption, and enhancing developer experiences.
Passionate about the intersection of AI, product strategy, and user experience, she believes that while AI enables smarter decision-making, true product success lies in balancing automation with human empathy. In this session, she will explore how product managers can leverage AI to drive customer engagement while ensuring trust, delight, and usability remain at the core of product experiences.
Abstract:
AI is transforming product development, enabling personalization, automation, and data-driven insights at an unprecedented scale. However, while AI can optimize and enhance user experiences, it often lacks the human touch that fosters genuine customer love and loyalty.
This session will explore how AI and user-centric approach can coexist to create products that not only perform efficiently but also resonate deeply with users. Attendees will gain actionable insights into harnessing AI without sacrificing the user trust and experience that define great products.
Key Takeaways:
✅ How AI enhances (but doesn’t replace) user-centric design.
✅ Practical ways to use AI to anticipate customer needs and reduce friction.
✅ When to trust AI-generated insights vs. when user intuition should take over.
✅ Real-world examples of AI-driven features that improve customer trust, engagement, and retention.
✅ Ethical challenges: How to ensure AI empowers rather than alienates users.
Who Should Attend?
Product Managers & UX Designers looking to leverage AI while keeping products user-centric.
Startup Founders & Innovators building AI-driven products.
Anyone interested in AI ethics, customer experience, and product success.
Why this topic?
As AI continues to reshape product management, PMs must learn to balance technological advancements with user-centric design. This session will provide a practical, forward-thinking approach to building AI-powered products that users truly love.
