The traditional Product Manager role—the one you've watched dozens of YouTube videos about—is being rewritten by AI every week. Leaders like Mark Zuckerberg (Meta) and Marc Benioff (Salesforce) are openly declaring it: AI isn't merely automating tasks; it's erasing entire jobs to be done.

This disruption isn't limited to PMs. AI is disrupting the software development broadly, and quickly. Companies increasingly rely on fewer, AI-empowered super ICs to accomplish tasks once handled by entire teams. If AI can write code, deploy fully functional apps, rapidly analyze qualitative and quantitative data, and conduct "deep research" on users, competitors, and the market, what's left for Product Managers?

I'm Tony Hui, Head of Product at vidIQ, leveraging GenAI daily to empower millions of creators. I used to be a product developer, using GPT-2 at Indeed. My career evolved because I embraced these shifts early. At the peak, vidIQ had 5 PMs. Now we have just 2. Instead of hiring a third traditional PM last month, I hired for the "new" PM role instead. Twice.

Aspiring and Early-career PMs: the change isn't coming—it's already here. Your foundational skills matter, but are they enough? Adaptation isn't optional; it's survival. What roles will remain relevant when AI takes over traditional PM and Engineering tasks? How must your skills evolve?

I'm not predicting the future. I'm describing my present. Your next career move isn't doing more of what used to work; it's time to go all-in to the future of work.