Legacy industries like insurance, healthcare, banking, education are driven by domain expertise and contextual nuances with scope for major overhaul and service impact. Strong discovery and soft skills are required to identify and translate requirements. In such industries, there is an ample pool of internal subject matter experts due to their long tenure with such organizations. These experts help validate hypotheses and identify pain points early on due to their experience and proximity to users. In these industries, stakeholder relationships run deep and wide making it easier to recruit users for discovery, testing and gain evidence-based support. Word of mouth is a major advantage. User journeys and jobs-to-be-done workflows are so fragmented and nuanced that one needs to understand motivations and incentives on a granular level to identify opportunities to streamline user experiences. Legacy industries bring with them an untapped opportunity to improve service delivery by adopting a product mindset. What is holding legacy industries back from not only adopting this mindset but also recruiting and retaining top product talent? Learn more through this panel discussion!