45 results found

1. AI-Powered Product Management: Join Us!

   Elevate Your Product Management Game with AI.
   Fill out a short survey to help us understand what you'd like for us to address in this workshop. https://forms.gle/fFkGoUt5bYmnxp2h6

   In the fast-paced world of product management, time is a currency, and efficiency is the key to unlocking potential. Imagine redirecting hours spent on repetitive tasks towards innovation, strategy, and, most importantly, your customers. This workshop introduces a groundbreaking approach to achieving just that, leveraging the power of ChatGPT.

   Why This Workshop?

   1.Discover the Future, Now: Learn how ChatGPT can transform the product management landscape, making tasks like market analysis, user feedback synthesis, and report generation not just faster, but smarter.
   2.Hands-On Learning:Dive into real-world scenarios where ChatGPT takes on the heavy lifting, freeing you to focus on what truly matters - driving value for your customers and your organization.
   3. For PMs, By PMs: Tailored for both the uninitiated and the experienced, this session demystifies AI's role in product management, curated by a fellow PM navigating the same challenges you face daily.
   What You'll Walk Away With:

       1.Actionable Insights: Strategies to integrate ChatGPT into your daily workflow effectively.
       2.Creative Solutions: Innovative ways to enhance customer interaction and satisfaction using AI.
       3.Community and Collaboration: Engage with peers facing similar challenges and opportunities, fostering a community of forward-thinking product managers.
   

    Who Should Attend?

       1.Entry-level PMs eager to fast-track their effectiveness and efficiency.
       2.Experienced PMs looking to innovate their approach and harness the latest in AI technology.
       3.Any product management professional ready to leap into the future of tech-enhanced productivity.
   

   Worshop host bios:
   Pranjali Deshpande has had roles spanning product management, growth and software engineering at Amazon, PayPal, and other e-commerce startups. After almost four years at Amazon, she is a data, analytics, and platform PM at Coconut passionate about driving AI powered innovations for her products there.

   Geoff Freedman has worked as a Software Engineer, Data Scientist and Growth Product Manager at Disney and is now a Senior Product Manager at CS DISCO Legal Tech, where he has helped build AI products that power the world's most significant legal matters.

   Elevate Your Product Management Game with AI.
   Fill out a short survey to help us understand what you'd like for us to address in this workshop. https://forms.gle/fFkGoUt5bYmnxp2h6

   In the fast-paced world of product management, time is a currency, and efficiency is the key to unlocking potential. Imagine redirecting hours spent on repetitive tasks towards innovation, strategy, and, most importantly, your customers. This workshop introduces a groundbreaking approach to achieving just that, leveraging the power of ChatGPT.

   Why This Workshop?

   1.Discover the Future, Now: Learn how ChatGPT can transform the product management landscape, making tasks like market analysis, user feedback synthesis,… more

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2. Job search strategies. Get your offer faster. 2024 edition

   The 2024 job market is super tough, and it seems like nothing is working anymore. Or is it?

   The presentation focuses on the key elements that will help you get an offer faster in 2024. Step by step, we’ll walk together through the job search funnel, highlighting ways to:

   • Become more visible to recruiters and receive more interview invites.
   • Gain a greater sense of control over the hiring process, avoiding the situation of endlessly and powerlessly waiting for a job update.
   • Build a sustainable job search process that will help you navigate the ups and downs.

   At the end of the presentation, we’ll share a “Job Search Funnel, 2024,” which will include a structured summary of the key steps and additional helpful resources.

   Sign up for the presentation to get the insights and tools that really work.

   The 2024 job market is super tough, and it seems like nothing is working anymore. Or is it?

   The presentation focuses on the key elements that will help you get an offer faster in 2024. Step by step, we’ll walk together through the job search funnel, highlighting ways to:

   • Become more visible to recruiters and receive more interview invites.
   • Gain a greater sense of control over the hiring process, avoiding the situation of endlessly and powerlessly waiting for a job update.
   • Build a sustainable job search process that will help you navigate the ups and downs.

   At the end of… more

   21 votes

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3. How to build a rapport, trust, and influence as a full-time REMOTE Product Manager.

   How to build a rapport, trust, and influence as a full-time REMOTE Product Manager.

   Have you just joined a company and want to know how to build a rapport and influence via "Virtual" channels?

   Join our panelists in exploring how to navigate remote Product Management.

   We will share our knowledge on how to be effective in:

   • Building trust with your direct manager
   • Building a rapport with Engineering & Sales
   • Gain the ability to influence the stakeholders

   To follow-up we will take questions from the audience for specific hurdles you may be experiencing.

   Meet the Panelists

   Justin Bertagnolli is a vocal leader in the Product Management space with insights and experiences from Amazon, G2V Optics and being a Founder/CEO of a start-up.
   https://www.linkedin.com/in/justinbertagnolli/

   Duncan Schouten is the President of Product BC. His experience includes complex environments such as Education, B2B Software, and Start-ups.
   https://www.linkedin.com/in/duncanschouten/

   Aleks Pamir is the Director of Product Management at Sterling with 25+ years of experience in the software industry.
   https://www.linkedin.com/in/aleks-pamir/

   Anthony Lee is Head of Product at Sensorworx with product experience in B2B Lighting Controls Products. It encompasses a range of subject matters including Cyber-Security, Hardware Development, Firmware, Software, AWS/Azure, Regulatory and Customer Needs.
   https://www.linkedin.com/in/anthonytlee/

   How to build a rapport, trust, and influence as a full-time REMOTE Product Manager.

   Have you just joined a company and want to know how to build a rapport and influence via "Virtual" channels?

   Join our panelists in exploring how to navigate remote Product Management.

   We will share our knowledge on how to be effective in:

   • Building trust with your direct manager
   • Building a rapport with Engineering & Sales
   • Gain the ability to influence the stakeholders

   To follow-up we will take questions from the audience for specific hurdles you may be experiencing.

   Meet the Panelists

   Justin Bertagnolli is a vocal… more

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4. Products for Change: how to use a digital product as a driver of organizational change

   Driving effective change within a company requires the creation of various corresponding elements like a sense of urgency, a guiding coalition, etc., and particularly also a strong vision to direct the change effort.

   Imagine how you as a product manager — whose cross-functional position is fundamental to effective change — are made responsible for setting this vision.

   Or better yet, imagine that not only are you set the vision, you are also asked to create and manage a product that drives the desired organizational change forward, because when progress is easily made tangible, it acts as an effective object of change that people across traditional functions can relate to, hence allows them to visibly see the small wins to build momentum.

   In this presentation, I’ll share my approach with you, which I first started experimenting with in 2016, and I'll share some examples."

   Driving effective change within a company requires the creation of various corresponding elements like a sense of urgency, a guiding coalition, etc., and particularly also a strong vision to direct the change effort.

   Imagine how you as a product manager — whose cross-functional position is fundamental to effective change — are made responsible for setting this vision.

   Or better yet, imagine that not only are you set the vision, you are also asked to create and manage a product that drives the desired organizational change forward, because when progress is easily made tangible, it acts as an effective object of… more

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5. Unleash Your Product's Inner Salesperson: 3 Keys to Product-Led Growth

   In today's competitive market, product managers need to find innovative ways to drive user acquisition and retention. Enter product-led growth, where your product becomes the ultimate salesperson. This talk dives deep into three key strategies:

   Problem-Solution Hero: Craft a compelling narrative that showcases how your product solves your target audience's pain points.

   Frictionless Onboarding: Design an intuitive and engaging user experience that seamlessly converts users into advocates.

   Built-in Advocacy: Empower your product to act as a silent salesperson, leveraging features like freemium models and social proof to drive organic growth.

   Learn how to unlock the power of your product and watch it sell itself!

   ---

   About the presenter:

   Tech leader by day, content creator by passion - meet Sugandh Rakha. Currently, Sugandh drives product innovation as a Principal Product Manager at ServiceNow. He has previously worked with tech giants like Amazon and Microsoft.

   Beyond the technical realm, Sugandh is a passionate communicator. He's behind Canada's largest career YouTube channel, The Urban Fight, boasting 3.3 million subscribers. This venture further highlights his commitment to empowering others. Sugandh also invests in the future as a Venture Partner with SucSEED Indovation Fund.

   In today's competitive market, product managers need to find innovative ways to drive user acquisition and retention. Enter product-led growth, where your product becomes the ultimate salesperson. This talk dives deep into three key strategies:

   Problem-Solution Hero: Craft a compelling narrative that showcases how your product solves your target audience's pain points.

   Frictionless Onboarding: Design an intuitive and engaging user experience that seamlessly converts users into advocates.

   Built-in Advocacy: Empower your product to act as a silent salesperson, leveraging features like freemium models and social proof to drive organic growth.

   Learn how to unlock the power of your product and… more

   18 votes

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6. How to Build Your Personal Brand on LinkedIn

   In this session, we will work through a 4-step process of how to build your brand through ideating how to start, auditing your brand equity, creating your personal brand pillars with guiding principles, and adjusting your brand as an iterative process.

   In this highly competitive job market, it is essential to communicate the value and differentiator you bring to any role and organization.

   This session is ideal for new grads looking to join the workforce, new product folks aiming to solidify their value, and experienced product leaders reaffirming their position in the market.

   By the end of this session, you will have achieved the following outcomes:
   - A clear idea of your brand equity and the value that you bring
   - Brand pillars and guiding principles to communicate your vision and value
   - A backlog of actions to become the most marketable version of you

   Colin Li (he/him/his) is a Senior Strategy Manager, Emerging Products, Ecommerce at TELUS focused on driving national digital sales strategy and new customer acquisition for TELUS’ newest products - SmartHome Security, SmartWear Security, and TELUS Online Security - by connecting the dots across product, go-to-market, and digital. He brings over 10 years of leadership experience across a variety of industries including ecommerce, social enterprises, non-profits, education and restaurant operations. Colin is most notably known for his ability to lead with empathy and optimism, drive cross-functional alignment, while building a culture of happy and high-engaged teams. He is also a career coach for dozens of new grads, folks looking to join the product and tech workforce, and experienced job-seekers looking to regain their footing in their job market through ProductBC and LinkedIn.

   Sign up for this session with Colin to kickstart your personal brand-building journey today!

   In this session, we will work through a 4-step process of how to build your brand through ideating how to start, auditing your brand equity, creating your personal brand pillars with guiding principles, and adjusting your brand as an iterative process.

   In this highly competitive job market, it is essential to communicate the value and differentiator you bring to any role and organization.

   This session is ideal for new grads looking to join the workforce, new product folks aiming to solidify their value, and experienced product leaders reaffirming their position in the market.

   By the end of this session, you… more

   15 votes

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7. Extended Reality (XR) - Hype vs Reality

   We’ve been hearing for 10-15 years that extended reality or spatial computing is the next big computing platform. Why is now different?
   While it’s early days for XR in enterprise, we believe it’s worth exploring.

   Spatial Research + Design will share their perspectives and insights on XR and the Metaverse.

   15 votes

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8. Unleash the Power of Storytelling for Product Managers

   Do you ever feel like you're not a natural storyteller? You're not alone.
   Many product managers struggle to communicate the value of their products in a way that resonates with others.

   But storytelling is a powerful tool that can help you:

   Inspire your team and get them excited about the product vision
   Unite stakeholders around a common goal
   Convince senior management to invest in your product
   Help marketing teams craft compelling messaging that sells
   Most importantly, connect with users and show them how your product can improve their lives.

   Join this session to learn:

   The fundamentals of storytelling for product managers
   How to craft compelling narratives that resonate with your audience
   How to overcome your inner critic and become a confident storyteller

   Breakout sessions to try out in smaller groups storytelling and bringing it back to the larger audience!

   I am a seasoned product leader with over 16 years of experience in banking and automation software. Have a proven track record of driving product success through strategic thinking, agile methodologies, and compelling storytelling.

   Priya's career highlights include:

   Leading the Agile transformation at ATB Financial, including boot camps, coaching, and establishing best practices.
   Building and growing a thriving Product Management practice at ATB, including the introduction of an internal APM program and collaboration with industry leaders.
   Serving as the current President of Product Calgary, a non-profit organization fostering product management excellence.

   I strongly believe that storytelling is a powerful tool for product managers to inspire teams, engage stakeholders, and ultimately, deliver impactful products.

   Do you ever feel like you're not a natural storyteller? You're not alone.
   Many product managers struggle to communicate the value of their products in a way that resonates with others.

   But storytelling is a powerful tool that can help you:

   Inspire your team and get them excited about the product vision
   Unite stakeholders around a common goal
   Convince senior management to invest in your product
   Help marketing teams craft compelling messaging that sells
   Most importantly, connect with users and show them how your product can improve their lives.

   Join this session to learn:

   The fundamentals of storytelling for product… more

   13 votes

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9. The Data Product Management Craft

   Dive with me through prioritizing the customer needs in the technical world.

   In this session, Luis will go through some foundational knowledge to dive into product management in a data world.
   With real-world examples, we will answer questions like:

   How do data teams drive innovation?

   What metrics should a PM for APIs or data transformation be looking at?

   Do I need to have a programming background to transition into Data PM? (Hint: I don't have one).

   In the world of LLMs, what's the role of a data PM?

   Meet and connect with me

   Luis Espinal's experience includes different verticals that expands from Education Technology to Warehouse Management technology, including blockchain product management and some failed experiments in between.

   https://www.linkedin.com/in/lespinalrivera/

   Dive with me through prioritizing the customer needs in the technical world.

   In this session, Luis will go through some foundational knowledge to dive into product management in a data world.
   With real-world examples, we will answer questions like:

   How do data teams drive innovation?

   What metrics should a PM for APIs or data transformation be looking at?

   Do I need to have a programming background to transition into Data PM? (Hint: I don't have one).

   In the world of LLMs, what's the role of a data PM?

   Meet and connect with me

   Luis Espinal's experience includes different verticals that… more

   13 votes

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10. Build with AI and Data Partners

    In my early days as a Product Manager, PMs main build partners were primarily developers. Over time, this group has expanded to include roles like data scientists, data engineers, product analysts, ML engineers, knowledge engineers, and conversational designers, among others.

    In this presentation, I'll provide an overview of different types of AI products a mental model for partnering with these diverse roles throughout the product lifecycle. We'll cover various AI products, including:

    • Predictive ML products (e.g., applicant evaluation, targeting)
    • ML Platforms: which provide infrastructure for hosting and operationalizing hundreds of ML models
    • Generative AI products (e.g., content summarization)
    • Semantic Search

    We'll then delve into two of the four products, examining each partner's contributions during development and outlining best practices for PM interactions.

    A special emphasis will be placed on data engineers and analysts. Despite being often overlooked, their roles are crucial in sourcing data, building pipelines, and generating insights through techniques like A/B testing and cohort analysis, all of which are foundational for creating effective AI products.

    In my early days as a Product Manager, PMs main build partners were primarily developers. Over time, this group has expanded to include roles like data scientists, data engineers, product analysts, ML engineers, knowledge engineers, and conversational designers, among others.

    In this presentation, I'll provide an overview of different types of AI products a mental model for partnering with these diverse roles throughout the product lifecycle. We'll cover various AI products, including:

    • Predictive ML products (e.g., applicant evaluation, targeting)
    • ML Platforms: which provide infrastructure for hosting and operationalizing hundreds of ML models
    • Generative AI products (e.g., content summarization)
    • Semantic Search

    … more

    12 votes

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11. How to Use AI-Powered CRM as a Product Manager

    "How to Use AI-Powered CRM as a Product Manager" refers to the process of utilizing AI-enhanced Customer Relationship Management (CRM) software to manage and optimize product-related tasks and responsibilities. As a Product Manager, you would leverage AI capabilities within the CRM system to gather insights, analyze data, personalize interactions, streamline workflows, and make informed decisions regarding product development, marketing strategies, customer engagement, and sales efforts. This approach allows for more efficient and effective product management by leveraging advanced technology to better understand and meet customer needs while driving business growth.

    9 votes

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12. Why PMs Fail at Shipping Impactful LLM Products

    I first started building with LLMs with GPT-2 for millions of jobseekers at Indeed. Now, I'm shipping GPT-4 (and more) products for millions of creators at vidIQ.

    With 4 years of LLM experience in B2C and about a dozen LLM product launches under my belt, I will share my biggest regrets that I hope other PMs can avoid. Where possible, I'll pull out AB test results. I also hope to make this interactive so we can all learn from one another!

    Here are my biggest regrets that I will go into more detail about:

    • Why Legal will block you, and what you should do about it
    • If you build it, will they come?
    • This UI pattern will tank metrics
    • Cost considerations should be secondary to THIS
    • Why your ML team CAN'T wow costumers for you

    I first started building with LLMs with GPT-2 for millions of jobseekers at Indeed. Now, I'm shipping GPT-4 (and more) products for millions of creators at vidIQ.

    With 4 years of LLM experience in B2C and about a dozen LLM product launches under my belt, I will share my biggest regrets that I hope other PMs can avoid. Where possible, I'll pull out AB test results. I also hope to make this interactive so we can all learn from one another!

    Here are my biggest regrets that I will go into more detail about:

    • Why Legal will block you, and… more
    9 votes

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13. Text Analytics for Product Management: the State of the Art

    Companies have access to large volumes of user-generated text. It is a mostly unrealized corporate asset. Advances in AI over the past few years can leverage text to make an ~immediate~ impact on the bottom line. Text is now a first-class citizen in the product development life cycle!

    If you care about any of these:
    • What can you do with text? Why would you even care?
    • What is the state of the art? Performance? Accuracy? Usefulness? Players?
    • Can user-generated text be used to build a better product? (Yes.) How?
    • Business case? Scenarios? Use cases? Danger zones?

    ...then you are cordially invited to this presentation.

    Manuel Zahariev has a PhD in Comp Sci. from SFU (AI/NLP/Information Extraction/Dean of Grad Medal) and has spent over 25 years in tech. Over the years, in a number of product gigs, he has tried to make sense of large volumes of text and sometimes succeeded. He now runs a startup (https://anyw.ai).
    https://www.linkedin.com/in/manuelz/

    Companies have access to large volumes of user-generated text. It is a mostly unrealized corporate asset. Advances in AI over the past few years can leverage text to make an ~immediate~ impact on the bottom line. Text is now a first-class citizen in the product development life cycle!

    If you care about any of these:
    • What can you do with text? Why would you even care?
    • What is the state of the art? Performance? Accuracy? Usefulness? Players?
    • Can user-generated text be used to build a better product? (Yes.) How?
    • Business case? Scenarios? Use cases? Danger zones?

    … more

    8 votes

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14. Listen to User-generated content to build an awesome Product! Do you?

    Organizations like to collect a lot of user-generated text... Duh?!... Really?

    I bring some examples: reviews, feedback, surveys, interviews, support interactions, chat, call centre, sales notes, call transcripts. There's more.

    Users (I mean, like, your customers?) have an implicit expectation that someone will read their feedback and that it will be taken into account. Is it?

    In this interactive session, we will share with each other our experiences, success and scars dealing with lots of user-generated content in the Product life cycle. Bring them!

    Manuel will break the ice, move the conversation through the topics below, will keep an eye on the clock and try to take notes. Expect interactive exercises. Do you want to help facilitate? Drop me a line below.

    (1) Do you have access to a lot of user-generated text?
    • What is it? What are the sources?
    • Do you read it? Does ~anyone~ read it?
    • How much is it? How much is too much?

    (2) Do you use it in the Product Development cycle?
    • In what stages?
    • Why? What is your organization getting out of it?
    • What are some of the pain points you are trying to address?

    (3) How does your organization use user-generated text?
    • Who is responsible with it? Is it you?
    • Who are the stakeholders? What are their expectations?
    • What are the deliverables? What are the tools?
    • Do you make product decisions based on user-generated text? Which ones?

    (4) What works and what doesn't?
    • Oh yeah! Share your success stories.
    • Meh... Talk about your scars in a safe, supportive environment.
    • If you had a magic wand, what new, uninvented products/features would help you?

    Rather than just click-bait you in the title, I'll reveal what you probably already know. Yes, this workshop is about AI.

    Manuel Zahariev has spent over 25 years in the tech business, most of them in tech and product executive roles for agile, fast-moving product organizations. He now runs a startup (https://anyw.ai).
    https://www.linkedin.com/in/manuelz/

    Organizations like to collect a lot of user-generated text... Duh?!... Really?

    I bring some examples: reviews, feedback, surveys, interviews, support interactions, chat, call centre, sales notes, call transcripts. There's more.

    Users (I mean, like, your customers?) have an implicit expectation that someone will read their feedback and that it will be taken into account. Is it?

    In this interactive session, we will share with each other our experiences, success and scars dealing with lots of user-generated content in the Product life cycle. Bring them!

    Manuel will break the ice, move the conversation through the topics below, will keep an eye… more

    8 votes

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15. Fractional Product Leadership: An Emerging Trend

    There is a sea change happening in Product and CXO Leadership: CPOs and Product Executives are starting to offer Fractional Product Services.

    Is this just temporary because of the economy?
    Does it work?
    Have any panel experts done it?
    Is this just the next phase of the gig economy?
    Is it fullfilling (both for CPOs and for orgs)?
    Do CPOs need to be full-time in orgs?
    What does a Fractional CPO bring that a f/t CPO doesn't?

    Full Disclosure: This panel idea is something I'm personally interested in as the founder of fractional.pm. I'm a Fractional CMO for non-profits, and not a Fractional CPO but have been blessed to connect with many CPOs and Product Executives and learn from them. I'm genuinely interested to hear PM leaders in the community discuss this trend.

    There is a sea change happening in Product and CXO Leadership: CPOs and Product Executives are starting to offer Fractional Product Services.

    Is this just temporary because of the economy?
    Does it work?
    Have any panel experts done it?
    Is this just the next phase of the gig economy?
    Is it fullfilling (both for CPOs and for orgs)?
    Do CPOs need to be full-time in orgs?
    What does a Fractional CPO bring that a f/t CPO doesn't?

    Full Disclosure: This panel idea is something I'm personally interested in as the founder of fractional.pm. I'm a Fractional CMO for non-profits, and… more

    8 votes

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16. How to select the best market segment to enter for your new product or startup company.

    Your new product or your new startup company can benefit several different customer segments, and you're not sure which one to start with.

    Choose the wrong one, and you might struggle and even fail from the lack of profitable traction. Choose the right one and you might be riding an unprecedented wave of success and market validation.

    Is there a clear, methodical approach to this that can help you arrive at the best answer?

    There is now.

    7 votes

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17. Adapt or Die: Supercharge Your Career in a Post-ZIRP World

    Adapt or Die: Supercharge Your Career in a Post-ZIRP World

    The last 24 months have seen a seismic shift in the PM profession. We have watched the end of cheap cash, shrinking product orgs, folks we respect questioning the function's utility (à la Airbnb), threats of obsolescence from new tech, and an over-supply of credentialed candidates at all levels.

    Whether you are leveling up in a large org, guiding a startup through a storm, building businesses as a consultant, or hunting for your next role, this session can help you:

    • Understand what has changed (and what hasn't)
    • Avoid 4 strategic mistakes
    • Present your strengths in line with new realities

    About Prashanth Mahadeva:

    Prashanth is a veteran product leader and startup advisor. He has built fourteen 0-to-1 product lines and managed large-scale platforms for SaaS as well as "real-world" businesses in the e-commerce, supply chain, and healthcare spaces; up to $500m in revenue, 2m transactions a day, and teams of 300. He now helps clients up and down the West Coast find and accelerate growth, delight and retain users, and build result-oriented product and design teams.

    Prashanth has been a mentor with ProductBC and was also on their Board of Directors.

    Adapt or Die: Supercharge Your Career in a Post-ZIRP World

    The last 24 months have seen a seismic shift in the PM profession. We have watched the end of cheap cash, shrinking product orgs, folks we respect questioning the function's utility (à la Airbnb), threats of obsolescence from new tech, and an over-supply of credentialed candidates at all levels.

    Whether you are leveling up in a large org, guiding a startup through a storm, building businesses as a consultant, or hunting for your next role, this session can help you:

    • Understand what has changed (and what hasn't)
    • Avoid 4 strategic… more
    7 votes

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18. Product Manager vs Product Marketing

    Dive into the intriguing world of product management and product marketing as senior leaders engage in a spirited debate on the gray areas that often blur the lines between these vital roles. Join our expert panel as they dissect the intricacies, challenges, and collaborative opportunities that arise at the intersection of product management and product marketing. Gain valuable insights from the candid discussions on navigating ambiguity, aligning strategies, and unlocking synergies for enhanced product success.

    7 votes

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19. IP4U

    AccelerateIP is offering millions of dollars to companies in B.C., Nunavut, Northwest and Yukon Territories.

    How can you and your company get your slice of this IP grant pie, and why is IP so important anyway?

    How about an intimate presentation where all audience questions are answered?

    Done.

    5 votes

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20. Demystifying Data Product Development: A Practical Approach

    In this session, I'll share the challenges and learnings from a recent data product I built to explore the intricacies of utilizing Google Analytics 4 (GA4). With the ever-evolving landscape of digital analytics and the shutting down of GA3, it was paramount for my 4400+ users to adapt to this new product. GA4 offers a suite of powerful tools and features to extract meaningful insights and drive strategic decisions; however, there are unknowns associated with every data set, and GA4 was no different. This session is designed for product professionals seeking to harness the potential of an unknown data source to develop robust products that enhance business outcomes and drive innovation.

    In this session, I'll share the challenges and learnings from a recent data product I built to explore the intricacies of utilizing Google Analytics 4 (GA4). With the ever-evolving landscape of digital analytics and the shutting down of GA3, it was paramount for my 4400+ users to adapt to this new product. GA4 offers a suite of powerful tools and features to extract meaningful insights and drive strategic decisions; however, there are unknowns associated with every data set, and GA4 was no different. This session is designed for product professionals seeking to harness the potential of an unknown data source… more

    4 votes

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