How to select the best market segment to enter for your new product or startup company.
Your new product or your new startup company can benefit several different customer segments, and you're not sure which one to start with.
Choose the wrong one, and you might struggle and even fail from the lack of profitable traction. Choose the right one and you might be riding an unprecedented wave of success and market validation.
Is there a clear, methodical approach to this that can help you arrive at the best answer?
There is now.
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Chang Han
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