Listen to User-generated content to build an awesome Product! Do you?
Organizations like to collect a lot of user-generated text... Duh?!... Really?
I bring some examples: reviews, feedback, surveys, interviews, support interactions, chat, call centre, sales notes, call transcripts. There's more.
Users (I mean, like, your customers?) have an implicit expectation that someone will read their feedback and that it will be taken into account. Is it?
In this interactive session, we will share with each other our experiences, success and scars dealing with lots of user-generated content in the Product life cycle. Bring them!
Manuel will break the ice, move the conversation through the topics below, will keep an eye on the clock and try to take notes. Expect interactive exercises. Do you want to help facilitate? Drop me a line below.
(1) Do you have access to a lot of user-generated text?
• What is it? What are the sources?
• Do you read it? Does ~anyone~ read it?
• How much is it? How much is too much?
(2) Do you use it in the Product Development cycle?
• In what stages?
• Why? What is your organization getting out of it?
• What are some of the pain points you are trying to address?
(3) How does your organization use user-generated text?
• Who is responsible with it? Is it you?
• Who are the stakeholders? What are their expectations?
• What are the deliverables? What are the tools?
• Do you make product decisions based on user-generated text? Which ones?
(4) What works and what doesn't?
• Oh yeah! Share your success stories.
• Meh... Talk about your scars in a safe, supportive environment.
• If you had a magic wand, what new, uninvented products/features would help you?
Rather than just click-bait you in the title, I'll reveal what you probably already know. Yes, this workshop is about AI.
Manuel Zahariev has spent over 25 years in the tech business, most of them in tech and product executive roles for agile, fast-moving product organizations. He now runs a startup (https://anyw.ai).
https://www.linkedin.com/in/manuelz/