Demystifying Data Product Development: A Practical Approach
In this session, I'll share the challenges and learnings from a recent data product I built to explore the intricacies of utilizing Google Analytics 4 (GA4). With the ever-evolving landscape of digital analytics and the shutting down of GA3, it was paramount for my 4400+ users to adapt to this new product. GA4 offers a suite of powerful tools and features to extract meaningful insights and drive strategic decisions; however, there are unknowns associated with every data set, and GA4 was no different. This session is designed for product professionals seeking to harness the potential of an unknown data source to develop robust products that enhance business outcomes and drive innovation.