How to Build Your Personal Brand on LinkedIn
In this session, we will work through a 4-step process of how to build your brand through ideating how to start, auditing your brand equity, creating your personal brand pillars with guiding principles, and adjusting your brand as an iterative process.
In this highly competitive job market, it is essential to communicate the value and differentiator you bring to any role and organization.
This session is ideal for new grads looking to join the workforce, new product folks aiming to solidify their value, and experienced product leaders reaffirming their position in the market.
By the end of this session, you will have achieved the following outcomes:
- A clear idea of your brand equity and the value that you bring
- Brand pillars and guiding principles to communicate your vision and value
- A backlog of actions to become the most marketable version of you
Colin Li (he/him/his) is a Senior Strategy Manager, Emerging Products, Ecommerce at TELUS focused on driving national digital sales strategy and new customer acquisition for TELUS’ newest products - SmartHome Security, SmartWear Security, and TELUS Online Security - by connecting the dots across product, go-to-market, and digital. He brings over 10 years of leadership experience across a variety of industries including ecommerce, social enterprises, non-profits, education and restaurant operations. Colin is most notably known for his ability to lead with empathy and optimism, drive cross-functional alignment, while building a culture of happy and high-engaged teams. He is also a career coach for dozens of new grads, folks looking to join the product and tech workforce, and experienced job-seekers looking to regain their footing in their job market through ProductBC and LinkedIn.
Sign up for this session with Colin to kickstart your personal brand-building journey today!