24 results found

1. Unleash Your Product's Inner Salesperson: 3 Keys to Product-Led Growth

   In today's competitive market, product managers need to find innovative ways to drive user acquisition and retention. Enter product-led growth, where your product becomes the ultimate salesperson. This talk dives deep into three key strategies:

   Problem-Solution Hero: Craft a compelling narrative that showcases how your product solves your target audience's pain points.

   Frictionless Onboarding: Design an intuitive and engaging user experience that seamlessly converts users into advocates.

   Built-in Advocacy: Empower your product to act as a silent salesperson, leveraging features like freemium models and social proof to drive organic growth.

   Learn how to unlock the power of your product and watch it sell itself!

   ---

   About the presenter:

   Tech leader by day, content creator by passion - meet Sugandh Rakha. Currently, Sugandh drives product innovation as a Principal Product Manager at ServiceNow. He has previously worked with tech giants like Amazon and Microsoft.

   Beyond the technical realm, Sugandh is a passionate communicator. He's behind Canada's largest career YouTube channel, The Urban Fight, boasting 3.3 million subscribers. This venture further highlights his commitment to empowering others. Sugandh also invests in the future as a Venture Partner with SucSEED Indovation Fund.

   In today's competitive market, product managers need to find innovative ways to drive user acquisition and retention. Enter product-led growth, where your product becomes the ultimate salesperson. This talk dives deep into three key strategies:

   Problem-Solution Hero: Craft a compelling narrative that showcases how your product solves your target audience's pain points.

   Frictionless Onboarding: Design an intuitive and engaging user experience that seamlessly converts users into advocates.

   Built-in Advocacy: Empower your product to act as a silent salesperson, leveraging features like freemium models and social proof to drive organic growth.

   Learn how to unlock the power of your product and… more

   18 votes

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2. Why PMs Fail at Shipping Impactful LLM Products

   I first started building with LLMs with GPT-2 for millions of jobseekers at Indeed. Now, I'm shipping GPT-4 (and more) products for millions of creators at vidIQ.

   With 4 years of LLM experience in B2C and about a dozen LLM product launches under my belt, I will share my biggest regrets that I hope other PMs can avoid. Where possible, I'll pull out AB test results. I also hope to make this interactive so we can all learn from one another!

   Here are my biggest regrets that I will go into more detail about:

   • Why Legal will block you, and what you should do about it
   • If you build it, will they come?
   • This UI pattern will tank metrics
   • Cost considerations should be secondary to THIS
   • Why your ML team CAN'T wow costumers for you

   I first started building with LLMs with GPT-2 for millions of jobseekers at Indeed. Now, I'm shipping GPT-4 (and more) products for millions of creators at vidIQ.

   With 4 years of LLM experience in B2C and about a dozen LLM product launches under my belt, I will share my biggest regrets that I hope other PMs can avoid. Where possible, I'll pull out AB test results. I also hope to make this interactive so we can all learn from one another!

   Here are my biggest regrets that I will go into more detail about:

   • Why Legal will block you, and… more
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3. Text Analytics for Product Management: the State of the Art

   Companies have access to large volumes of user-generated text. It is a mostly unrealized corporate asset. Advances in AI over the past few years can leverage text to make an ~immediate~ impact on the bottom line. Text is now a first-class citizen in the product development life cycle!

   If you care about any of these:
   • What can you do with text? Why would you even care?
   • What is the state of the art? Performance? Accuracy? Usefulness? Players?
   • Can user-generated text be used to build a better product? (Yes.) How?
   • Business case? Scenarios? Use cases? Danger zones?

   ...then you are cordially invited to this presentation.

   Manuel Zahariev has a PhD in Comp Sci. from SFU (AI/NLP/Information Extraction/Dean of Grad Medal) and has spent over 25 years in tech. Over the years, in a number of product gigs, he has tried to make sense of large volumes of text and sometimes succeeded. He now runs a startup (https://anyw.ai).
   https://www.linkedin.com/in/manuelz/

   Companies have access to large volumes of user-generated text. It is a mostly unrealized corporate asset. Advances in AI over the past few years can leverage text to make an ~immediate~ impact on the bottom line. Text is now a first-class citizen in the product development life cycle!

   If you care about any of these:
   • What can you do with text? Why would you even care?
   • What is the state of the art? Performance? Accuracy? Usefulness? Players?
   • Can user-generated text be used to build a better product? (Yes.) How?
   • Business case? Scenarios? Use cases? Danger zones?

   … more

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4. How to Use AI-Powered CRM as a Product Manager

   "How to Use AI-Powered CRM as a Product Manager" refers to the process of utilizing AI-enhanced Customer Relationship Management (CRM) software to manage and optimize product-related tasks and responsibilities. As a Product Manager, you would leverage AI capabilities within the CRM system to gather insights, analyze data, personalize interactions, streamline workflows, and make informed decisions regarding product development, marketing strategies, customer engagement, and sales efforts. This approach allows for more efficient and effective product management by leveraging advanced technology to better understand and meet customer needs while driving business growth.

   9 votes

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5. The Key Components to Successful International Expansion

   Leaders recognize the keys to gaining customer trust and loyalty are communication and empathy. Nelson Mandela summarizes this concept precisely when he says: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
   ‍
   International expansion is one of the most effective drivers in accelerating revenue growth. But in a world comprised of 200 countries, 300 writing systems, 7,000 languages, and evolving cultural landscapes, the challenge to effectively engage and delight customers on the global stage is greater than ever. Successfully crossing domestic lines boils down to three critical factors: mindset, scalability, and agility.

   What do product managers need to be aware of and how can they influence others when you decide to take your products or services into new markets? What questions need to be asked and research done before committing to supporting customers internationally?

   Leaders recognize the keys to gaining customer trust and loyalty are communication and empathy. Nelson Mandela summarizes this concept precisely when he says: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
   ‍
   International expansion is one of the most effective drivers in accelerating revenue growth. But in a world comprised of 200 countries, 300 writing systems, 7,000 languages, and evolving cultural landscapes, the challenge to effectively engage and delight customers on the global stage is greater than ever. Successfully… more

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6. Nurturing, or Killing, Your Next Concept: 0-to-1 Product Validation

   Description:
   "0-to-1 Product Validation" equips you with a clear framework to evaluate your product ideas, blending insights from product management and entrepreneurship. Learn to validate concepts, conduct meaningful customer research, and decide whether to nurture or kill your next project.

   Target Audience:
   Ideal for Product Managers and emerging intrapreneurs/entrepreneurs keen on mastering early-stage product development.

   Learning Outcomes:
   - Acquire a proven framework for assessing product viability, crafted through experience in both corporate and startup environments.
   - Make better-informed decisions on which ideas to pursue or abandon.
   - Gain techniques for effective customer engagement and feedback.

   Presentation Host:
   Amer Abu-Khajil has worked as a Product Manager at Amazon, Director of Product & Innovation at TTT Studios, and is now the Founder of Peak Studios. At Peak Studios, he specializes in offering product validation-as-a-service to companies while also developing new startup concepts. He has successfully taken three startups from concept, thorough rigorous validation, to launch - with many startup concepts abandoned along the way.

   Description:
   "0-to-1 Product Validation" equips you with a clear framework to evaluate your product ideas, blending insights from product management and entrepreneurship. Learn to validate concepts, conduct meaningful customer research, and decide whether to nurture or kill your next project.

   Target Audience:
   Ideal for Product Managers and emerging intrapreneurs/entrepreneurs keen on mastering early-stage product development.

   Learning Outcomes:
   - Acquire a proven framework for assessing product viability, crafted through experience in both corporate and startup environments.
   - Make better-informed decisions on which ideas to pursue or abandon.
   - Gain techniques for effective customer engagement and feedback.

   Presentation Host:
   Amer Abu-Khajil has… more

   22 votes

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7. The Data Product Management Craft

   Dive with me through prioritizing the customer needs in the technical world.

   In this session, Luis will go through some foundational knowledge to dive into product management in a data world.
   With real-world examples, we will answer questions like:

   How do data teams drive innovation?

   What metrics should a PM for APIs or data transformation be looking at?

   Do I need to have a programming background to transition into Data PM? (Hint: I don't have one).

   In the world of LLMs, what's the role of a data PM?

   Meet and connect with me

   Luis Espinal's experience includes different verticals that expands from Education Technology to Warehouse Management technology, including blockchain product management and some failed experiments in between.

   https://www.linkedin.com/in/lespinalrivera/

   Dive with me through prioritizing the customer needs in the technical world.

   In this session, Luis will go through some foundational knowledge to dive into product management in a data world.
   With real-world examples, we will answer questions like:

   How do data teams drive innovation?

   What metrics should a PM for APIs or data transformation be looking at?

   Do I need to have a programming background to transition into Data PM? (Hint: I don't have one).

   In the world of LLMs, what's the role of a data PM?

   Meet and connect with me

   Luis Espinal's experience includes different verticals that… more

   13 votes

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8. Job search strategies. Get your offer faster. 2024 edition

   The 2024 job market is super tough, and it seems like nothing is working anymore. Or is it?

   The presentation focuses on the key elements that will help you get an offer faster in 2024. Step by step, we’ll walk together through the job search funnel, highlighting ways to:

   • Become more visible to recruiters and receive more interview invites.
   • Gain a greater sense of control over the hiring process, avoiding the situation of endlessly and powerlessly waiting for a job update.
   • Build a sustainable job search process that will help you navigate the ups and downs.

   At the end of the presentation, we’ll share a “Job Search Funnel, 2024,” which will include a structured summary of the key steps and additional helpful resources.

   Sign up for the presentation to get the insights and tools that really work.

   The 2024 job market is super tough, and it seems like nothing is working anymore. Or is it?

   The presentation focuses on the key elements that will help you get an offer faster in 2024. Step by step, we’ll walk together through the job search funnel, highlighting ways to:

   • Become more visible to recruiters and receive more interview invites.
   • Gain a greater sense of control over the hiring process, avoiding the situation of endlessly and powerlessly waiting for a job update.
   • Build a sustainable job search process that will help you navigate the ups and downs.

   At the end of… more

   21 votes

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9. Building Products that Customers Love

   This is a presentation by Sanchi Gupta - Senior Product Manager at Atlassian. She has a vast experience of 10 years in Product Management building 0-1 & 1-n products for B2B and B2C customers.

   It's not just about features anymore. Building products that customers truly love requires diving deeper, understanding their emotional triggers and creating experiences that resonate on a personal level.

   Join me as I share my global journey - from the bustling streets of the Middle East to the diverse landscape of India (with its 500 million unique users!). I'll unveil the triumphs, the stumbles, and the game-changing insights I've gained along the way.

   Discover:
   1. The secrets of understanding customers at an emotional level.
   2. Tactical frameworks for building experiences that spark joy and loyalty.
   3. How to leverage the power of AI and the evolving landscape to build products that truly connect in the new work reality.

   Walk away with actionable strategies to transform your product from "meh" to "marvel", leaving your audience with a renewed passion for building products that people love to use.

   This is a presentation by Sanchi Gupta - Senior Product Manager at Atlassian. She has a vast experience of 10 years in Product Management building 0-1 & 1-n products for B2B and B2C customers.

   It's not just about features anymore. Building products that customers truly love requires diving deeper, understanding their emotional triggers and creating experiences that resonate on a personal level.

   Join me as I share my global journey - from the bustling streets of the Middle East to the diverse landscape of India (with its 500 million unique users!). I'll unveil the triumphs, the stumbles, and the game-changing… more

   57 votes

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10. Extended Reality (XR) - Hype vs Reality

    We’ve been hearing for 10-15 years that extended reality or spatial computing is the next big computing platform. Why is now different?
    While it’s early days for XR in enterprise, we believe it’s worth exploring.

    Spatial Research + Design will share their perspectives and insights on XR and the Metaverse.

    15 votes

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11. Charting your own course: launching visionary products without buy-in

    This will be an interactive conversation between Ivana Ciric (Director of Product @ Thoughtworks), Jose Platero (Air Canada), and attendees.

    In organizations where innovative ideas often face skepticism or outright resistance, how do you turn your vision into reality against the odds? We'll delve into the challenges and strategies of launching products that may not initially have the full support of stakeholders. We share our journey creating 'Trojan Horse' products at Air Canada to achieve innovation across company silos and reporting lines. Through real-world examples and practical insights, learn how to sell the problem, strategically assemble a lean team, and achieve meta-wins that go beyond product success to transform organizational culture and capabilities.

    • Sell the problem: Learn how to effectively navigate executive and team conversations around new initiatives
    • Dream team: How to strategically assemble a lean team to prove out your product hypothesis
    • Meta-wins: How innovative products contribute to org and team culture, team capabilities, and collaboration

    About Jose:
    Jose Platero is a digital product design and delivery leader who helps startups, scale ups and enterprises to define and scale their product management, product design and product delivery practices so they deliver better products faster.
    Currently, he leads digital product and design initiatives for Aeroplan and Air Canada, including the evolution of Aeroplan’s member experience, Air Canada’s home experience, and the development of a new design system for all digital products.
    Outside of product development, Jose is dedicated to helping individuals break into the field of product management through content creation, coaching, and mentoring. He currently serves as an Industry Advisor for Queen’s University's Master of Digital Product Management program.

    About Ivana:

    Ivana is a Product Practice Director at Thoughtworks where she builds award-winning 0-1 software products including ML platforms, messaging, and immersive retail experiences. She is passionate about advancing Product practice through mentorship, thought leadership, and by fostering a culture of continuous improvement and learning. Ivana is committed to creating safe and inclusive teams and empowering others to become exceptional product builders and innovators.

    This will be an interactive conversation between Ivana Ciric (Director of Product @ Thoughtworks), Jose Platero (Air Canada), and attendees.

    In organizations where innovative ideas often face skepticism or outright resistance, how do you turn your vision into reality against the odds? We'll delve into the challenges and strategies of launching products that may not initially have the full support of stakeholders. We share our journey creating 'Trojan Horse' products at Air Canada to achieve innovation across company silos and reporting lines. Through real-world examples and practical insights, learn how to sell the problem, strategically assemble a lean team, and… more

    77 votes

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12. Navigating the Path from Customer Service to Product Management: A Personal Journey

    In this session we’ll explore the journey of a professional who transitioned from a Customer Service Advisor role to a QA Analyst role, and finally to a Product Manager role. This session will delve into the challenges, learning experiences, and pivotal moments that shaped this career trajectory. Attendees will gain insights into how customer service skills can lay a foundation for quality assurance and product management roles, and how to leverage experiences in each position to climb the career ladder.

    26 votes

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13. Level Up Your Product: Secrets in Gamification from the Game PMs

    Engagement & Retention are at the heart of the gaming industry. Two Game Product Managers from EA will talk about how gamification techniques as they apply broadly to product management.

    We'll talk about KPI selection and optimization for products that are designed to bring joy and be engaged with frequently. We'll talk about the challenges of churn and the interesting data across a multi-year ecosystem that is turning into a total sports platform.

    Techniques from games bring together the best in customer advocacy, user centric design, analytical rigor and global ethical considerations across the world.

    Let's talk about how gamification can help products, build habits and drive business success.

    Engagement & Retention are at the heart of the gaming industry. Two Game Product Managers from EA will talk about how gamification techniques as they apply broadly to product management.

    We'll talk about KPI selection and optimization for products that are designed to bring joy and be engaged with frequently. We'll talk about the challenges of churn and the interesting data across a multi-year ecosystem that is turning into a total sports platform.

    Techniques from games bring together the best in customer advocacy, user centric design, analytical rigor and global ethical considerations across the world.

    Let's talk about how gamification… more

    34 votes

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14. Data-Driven Product Leadership: Crafting a Partnership between Product and Data Science

    Unveiling a unique approach and intricate dance between Product Managers and Data Scientists as they partner to discover opportunities, quantify success, and analyze results. Showcasing a collaborative model between roles that can evolve your product management practices to the next level.

    33 votes

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15. Unlock Your Potential: Breaking into Product Management

    Are you ready to unlock new career opportunities in the exciting world of Product Management?

    Join us for an empowering session where we'll guide you through the essential steps and strategies to launch your successful career in Product Management.
    In this dynamic session, you'll discover:

    Know Your Why: Uncover your true motivations and goals, laying the foundation for your journey into Product Management.

    Leverage Your Experience: Learn how to leverage your unique skills and experiences to seamlessly transition into the world of Product Management, regardless of your background.

    Navigate the Job Market: Get insider tips and valuable insights and resources into navigating the competitive Product management job market, from networking to job searching.

    And much more!

    Whether you're an experienced professional or recent graduate, unlock endless opportunities in Product management with valuable insights and tools. Don't miss out—see you there!

    –
    On the Speaker: Benita Raichandani is a Senior Product Manager at Workday, currently managing the core Analytics and Visualization products.Prior to this, she was in the AI and Machine Learning team at Workday. With a career spanning multiple countries and roles, she decided to pursue Product Management as a Group Product Manager for Data and Reporting at a Fin-tech SaaS company after leading and executing on the Analytics strategy as a Data Engineering Manager for a $15Bn, Fortune 500 company. Additionally, she is a volunteer and served on the Board of Directors for ProductBC.

    Got Questions?
    Please submit them via this form: https://forms.gle/q9J8nG18Eb6HGZi88

    Are you ready to unlock new career opportunities in the exciting world of Product Management?

    Join us for an empowering session where we'll guide you through the essential steps and strategies to launch your successful career in Product Management.
    In this dynamic session, you'll discover:

    Know Your Why: Uncover your true motivations and goals, laying the foundation for your journey into Product Management.

    Leverage Your Experience: Learn how to leverage your unique skills and experiences to seamlessly transition into the world of Product Management, regardless of your background.

    Navigate the Job Market: Get insider tips and valuable insights and resources… more

    2 votes

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16. Unveiling the Abyss: Exploring a Product Manager's Deepest Fears

    “What is your deepest fear?” - Coach Carter (greatest movie of all time)

    Whether you are an aspiring Product Manager or a seasoned Product Professional, we are often hyper-focused on our success metrics, deliverables, stakeholders, proudest product launches, etc. Meanwhile, the realm of uncertainties, failures, and fears of product management often remains unspoken despite the fact that they subconsciously play an integral part within our decision-making processes.

    Picture this: You are on the cusp of launching a new product, your team has poured countless hours into its development, and expectations are soaring. But as the launch date looms closer, doubt creeps in. What if the users do not embrace our solution? What if our competitors outmaneuver us? What if, despite our best efforts, the product falls short of expectations?

    During this presentation, we will shed light onto these fears - the fears that keep us awake at night, gnaw at our confidence, and challenge our resilience (all this with a healthy dose of sports movie references).

    But fear not, for in the darkness lies an opportunity for growth, innovation, and transformation. By confronting these fears head-on, we will uncover insights, build resilience, and become better equipped to navigate the challenges that lie ahead of our respective Product careers.

    ---

    Meet the Speaker: Jacky Cheung is a Senior Product Manager at Trulioo with product experience across fraud detection & risk mitigation, financial services, public sector, sports media, and technology consulting. In addition, he is an Instructor at BrainStation Vancouver for their 8-week Product Management Certificate course. Outside of Product, he is a certified sports junkie, amateur foodie, and travel bug.

    “What is your deepest fear?” - Coach Carter (greatest movie of all time)

    Whether you are an aspiring Product Manager or a seasoned Product Professional, we are often hyper-focused on our success metrics, deliverables, stakeholders, proudest product launches, etc. Meanwhile, the realm of uncertainties, failures, and fears of product management often remains unspoken despite the fact that they subconsciously play an integral part within our decision-making processes.

    Picture this: You are on the cusp of launching a new product, your team has poured countless hours into its development, and expectations are soaring. But as the launch date looms closer, doubt… more

    69 votes

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17. Adapt or Die: Supercharge Your Career in a Post-ZIRP World

    Adapt or Die: Supercharge Your Career in a Post-ZIRP World

    The last 24 months have seen a seismic shift in the PM profession. We have watched the end of cheap cash, shrinking product orgs, folks we respect questioning the function's utility (à la Airbnb), threats of obsolescence from new tech, and an over-supply of credentialed candidates at all levels.

    Whether you are leveling up in a large org, guiding a startup through a storm, building businesses as a consultant, or hunting for your next role, this session can help you:

    • Understand what has changed (and what hasn't)
    • Avoid 4 strategic mistakes
    • Present your strengths in line with new realities

    About Prashanth Mahadeva:

    Prashanth is a veteran product leader and startup advisor. He has built fourteen 0-to-1 product lines and managed large-scale platforms for SaaS as well as "real-world" businesses in the e-commerce, supply chain, and healthcare spaces; up to $500m in revenue, 2m transactions a day, and teams of 300. He now helps clients up and down the West Coast find and accelerate growth, delight and retain users, and build result-oriented product and design teams.

    Prashanth has been a mentor with ProductBC and was also on their Board of Directors.

    Adapt or Die: Supercharge Your Career in a Post-ZIRP World

    The last 24 months have seen a seismic shift in the PM profession. We have watched the end of cheap cash, shrinking product orgs, folks we respect questioning the function's utility (à la Airbnb), threats of obsolescence from new tech, and an over-supply of credentialed candidates at all levels.

    Whether you are leveling up in a large org, guiding a startup through a storm, building businesses as a consultant, or hunting for your next role, this session can help you:

    • Understand what has changed (and what hasn't)
    • Avoid 4 strategic… more
    7 votes

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18. Drinking Our Own Champagne: Managing Your Career with Product Management Principles

    As a Product person, our North Star is to foster outcomes for our users, and how we work as product managers are designed to do exactly that. This philosophy guides our every action, shaping strategies that propel products to success. Yet, how often do we turn these proven methodologies inward, applying them to the very architects of these products - ourselves? In this presentation, I will take you through every step of managing your career like managing a product - going through product discovery, strategy, roadmapping and more. We’ll apply techniques we’ve learned from product management to optimize networking strategy, resumes, artifacts in preparation for informational interviews & job interviews, as well as roadmaps for career progression & growth.

    Drawing from my years of experience teaching product management and mentoring dozens of product folks, I will use a combination of practical tips, stories, product frameworks, short case studies, career artifacts, and Q&A to help you achieve the following outcomes:

    • Navigating the intricate dance between job, career, and calling, and how to weave them into a cohesive vision.

    • Mastering "continuous discovery" to remain perpetually primed for upcoming career opportunities and advancements.

    • Learning how to craft a personalized career journey blueprint, complete with vision, strategy, roadmap, and a dynamic backlog to guide your journey.

    Whether you're a seasoned product manager, a newly minted product manager, a product leader, a product executive, or you're someone looking to break into product, you’ll leave the session with motivation, techniques and tools that you can start utilizing the next day.

    --

    About Timothy Yeung: Timothy (he/him/his) is a Director of Product at Hootsuite, leading the PM team managing Hootsuite’s core products of social media planning & publishing, as well as the platform of channel integrations with social network APIs. He is also the Lead Product Management Instructor at UBC Sauder Continuing Business Studies. A former president of ProductBC, Timothy currently serves on the board of directors at organizations such as Vancouver Heritage Foundation and AI Governance & Safety Canada. He is also one of the founding directors of the Vancouver chapter of APM Canada, a nonprofit envisioning and supporting a Canadian product management ecosystem that is representative of the diversity of the customers it serves, where there is equitable and open access to entry-level product roles, and where lifelong career growth, learning and networking opportunities are available for all.

    As a Product person, our North Star is to foster outcomes for our users, and how we work as product managers are designed to do exactly that. This philosophy guides our every action, shaping strategies that propel products to success. Yet, how often do we turn these proven methodologies inward, applying them to the very architects of these products - ourselves? In this presentation, I will take you through every step of managing your career like managing a product - going through product discovery, strategy, roadmapping and more. We’ll apply techniques we’ve learned from product management to optimize networking strategy,… more

    80 votes

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19. IP4U

    AccelerateIP is offering millions of dollars to companies in B.C., Nunavut, Northwest and Yukon Territories.

    How can you and your company get your slice of this IP grant pie, and why is IP so important anyway?

    How about an intimate presentation where all audience questions are answered?

    Done.

    5 votes

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20. Navigating the Leap: From Associate/Jr PM to Senior/Principal PM

    Hosted by Carrie Chatelain (Coconut, Article) and Filip Machat (Microsoft, Amazon).
    Ideal for newcomers and those in the initial stages of their product management careers, our session is designed to provide you with essential insights and practical skills to fast-track your career progression. We'll concentrate on offering practical tips and actionable examples, delving into the distinct expectations between junior and senior level product managers. Through our presentation, we aim to highlight the critical skills you need to develop to successfully navigate the leap from junior to senior roles.

    39 votes

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