13 results found

1. Listen to User-generated content to build an awesome Product! Do you?

   Organizations like to collect a lot of user-generated text... Duh?!... Really?

   I bring some examples: reviews, feedback, surveys, interviews, support interactions, chat, call centre, sales notes, call transcripts. There's more.

   Users (I mean, like, your customers?) have an implicit expectation that someone will read their feedback and that it will be taken into account. Is it?

   In this interactive session, we will share with each other our experiences, success and scars dealing with lots of user-generated content in the Product life cycle. Bring them!

   Manuel will break the ice, move the conversation through the topics below, will keep an eye on the clock and try to take notes. Expect interactive exercises. Do you want to help facilitate? Drop me a line below.

   (1) Do you have access to a lot of user-generated text?
   • What is it? What are the sources?
   • Do you read it? Does ~anyone~ read it?
   • How much is it? How much is too much?

   (2) Do you use it in the Product Development cycle?
   • In what stages?
   • Why? What is your organization getting out of it?
   • What are some of the pain points you are trying to address?

   (3) How does your organization use user-generated text?
   • Who is responsible with it? Is it you?
   • Who are the stakeholders? What are their expectations?
   • What are the deliverables? What are the tools?
   • Do you make product decisions based on user-generated text? Which ones?

   (4) What works and what doesn't?
   • Oh yeah! Share your success stories.
   • Meh... Talk about your scars in a safe, supportive environment.
   • If you had a magic wand, what new, uninvented products/features would help you?

   Rather than just click-bait you in the title, I'll reveal what you probably already know. Yes, this workshop is about AI.

   Manuel Zahariev has spent over 25 years in the tech business, most of them in tech and product executive roles for agile, fast-moving product organizations. He now runs a startup (https://anyw.ai).
   https://www.linkedin.com/in/manuelz/

   Organizations like to collect a lot of user-generated text... Duh?!... Really?

   I bring some examples: reviews, feedback, surveys, interviews, support interactions, chat, call centre, sales notes, call transcripts. There's more.

   Users (I mean, like, your customers?) have an implicit expectation that someone will read their feedback and that it will be taken into account. Is it?

   In this interactive session, we will share with each other our experiences, success and scars dealing with lots of user-generated content in the Product life cycle. Bring them!

   Manuel will break the ice, move the conversation through the topics below, will keep an eye… more

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2. Mastering the Art of Pricing with Bayesian Inference

   This will be an interactive session with Andreas Munk (Founder & CEO of Evara AI) and Paul Save (Founder, Cascadia Data Science Institute | xMicrosoft)

   How Important is determining your profit maximizing price point? Have you had challenges pricing with incomplete or imperfect data due to time constraints and wished there was a better method? How many times have you wished there was a better way to update your model with actual prices customers would pay to predict the best price for your product?

   In this interactive session, we'll demonstrate the remarkable potential of Bayesian inference for pricing in a live real world pricing example. Much like how counting cards in Blackjack can give you an edge on the house, Bayesian inference can help you navigate uncertainties with price points by leveraging sophisticated algorithms. Algorithms that update each time new information is provided. New information; such as, whether a handful of people would pay at certain price points or not.

   Witness a live pricing magic show where you will see step-by-step how to apply Baysian inference. We will collect some data from the audience and then hope to leave you astonished as we unveil the optimal price for the entire audience.

   Agenda:

   1) Demystifying Pricing Methods: An overview
   2) Bayesian Inference Unraveled: What it is and why it is valuable
   3) Collaborative Exercise: A step-by-step example on how to price an AI course by applying Bayesian Inference to the Van Westendorp Pricing Model in Excel
   4) Open Q&A

   Who Should Attend?

   ° Product managers seeking innovative pricing strategies
   ° Professionals interested in leveraging statistics for market estimation
   ° Anyone curious about the applications of Bayesian inference in pricing and beyond
   ° No prior background in statistics is required – this session is designed for all levels of expertise!

   Join us and discover how Bayesian inference algorithms can guide you to make decisions that lead to an optimal outcome as your Excel model is updated with actuals. No need to be concerned about the inner workings of Bayesian inference at the moment, as you can think of it as a machine learning backend to your existing Excel model for forecasting and decision making. Bayesian inference is not as widely known as there are only a handful of research groups studying this area and this is perhaps the first application to pricing using our methodology. I.e. you get to learn some cutting edge technology!

   Special note: Much like how machine learning or various large language models are paid for services, so are the customized Baysian inference algorithms for pricing.

   Andreas Munk is the founder and CEO of Evara AI which helps provide organizations of all sizes their most important next number. From investment banking to FP&A to Supply chains modeling, Evara AI elevates modeling capabilities, facilitates constantly adapting models using actuals, and provides guided and optimal decision-making. He holds a PhD in Computer Science, specializing in ML & AI and Probabilistic Programming from UBC. He is also an instructor for Cascadia Data Science Institute.

   Paul Save is the founder of the Platinum Sponsor Cascadia Data Science Institute (datascienceinstitute.ai) which is introducing an 11-month Artificial Intelligence Product Leader CertificateTM (AIPLC)™, which aims to become the gold standard for AI PM education. He is also an expert on the Mirror Committee "ISO/IEC JTC 1/SC 42 - Artificial intelligence" to help establish international standards for AI. He entered his first Kaggle (machine learning) competition in 2016 and has been a PM on data science projects in various industries and is an avid speaker on AI and product management.

   This will be an interactive session with Andreas Munk (Founder & CEO of Evara AI) and Paul Save (Founder, Cascadia Data Science Institute | xMicrosoft)

   How Important is determining your profit maximizing price point? Have you had challenges pricing with incomplete or imperfect data due to time constraints and wished there was a better method? How many times have you wished there was a better way to update your model with actual prices customers would pay to predict the best price for your product?

   In this interactive session, we'll demonstrate the remarkable potential of Bayesian inference for pricing in a… more

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3. Learn About Pairwise Comparison For All Your Prioritization Needs

   Sometimes it isn't obvious what the highest priority feature is. Sometimes, you have a long list of feature ideas and enhancement requests to get done - but wherever you start, someone somewhere is going to challenge your prioritization decision.

   Let pairwise comparison analysis help. Whether deployed as a simple survey or used in a deeper analytical format, pairwise comparison provides a simple tool that allows your stakeholders to quickly identify what they care about the most.

   Join us - bring your list of features if you have one - and learn how to use pairwise comparison analysis to bring clarity to the finer grained prioritization challenges you might have. Learn how it works, why it works, and how you can apply it in your own context through fun examples and exercises.

   Sometimes it isn't obvious what the highest priority feature is. Sometimes, you have a long list of feature ideas and enhancement requests to get done - but wherever you start, someone somewhere is going to challenge your prioritization decision.

   Let pairwise comparison analysis help. Whether deployed as a simple survey or used in a deeper analytical format, pairwise comparison provides a simple tool that allows your stakeholders to quickly identify what they care about the most.

   Join us - bring your list of features if you have one - and learn how to use pairwise comparison analysis to bring clarity… more

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4. Creating Compelling Narratives in the Product World: A Storytelling Lab

   A big part of our work as product people is communicating with a wide range of stakeholders to drive action and manage expectations. This often means sitting through painful meetings with outcomes that miss the mark.

   Do you struggle to:

   • Gain ready buy-in?
   • Collaborate cohesively?
   • Create a shared sense of empathy?

   Storytelling engages emotions, distills complexity, and creates a memorable connection between the audience and the message, enhancing understanding, persuasion, and recall.

   Bring your communication pain point and together, we'll apply a simple change story framework so that you walk away with not just a new perspective but a concrete action plan. The workshop format helps you craft, refine and elevate your narrative from functional to phenomenal.

   Join the one-hour Storytelling Lab, crafted exclusively for product folks like you who dream of turning resistance into endorsement without the usual stress or pushback.

   If you are looking for a bit of interactive fun, instant application, and open feedback, this session is for you!

   Let your story unfold. Make storytelling your superpower, one story at a time.

   Workshop hosts/facilitators:

   Erin Melvin is a service design geek who uses human-centred systems thinking to improve customer experiences.
   https://www.linkedin.com/in/erinkmelvin/

   Maddy Chittoor is a product marketer who crafts narratives with analytics and anecdotes, tuning into customers' voices to blend their needs with the solutions.
   https://www.linkedin.com/in/maddychittoor/

   A big part of our work as product people is communicating with a wide range of stakeholders to drive action and manage expectations. This often means sitting through painful meetings with outcomes that miss the mark.

   Do you struggle to:

   • Gain ready buy-in?
   • Collaborate cohesively?
   • Create a shared sense of empathy?

   Storytelling engages emotions, distills complexity, and creates a memorable connection between the audience and the message, enhancing understanding, persuasion, and recall.

   Bring your communication pain point and together, we'll apply a simple change story framework so that you walk away with not just a new perspective but a concrete… more

   63 votes

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5. Unleash the Power of Storytelling for Product Managers

   Do you ever feel like you're not a natural storyteller? You're not alone.
   Many product managers struggle to communicate the value of their products in a way that resonates with others.

   But storytelling is a powerful tool that can help you:

   Inspire your team and get them excited about the product vision
   Unite stakeholders around a common goal
   Convince senior management to invest in your product
   Help marketing teams craft compelling messaging that sells
   Most importantly, connect with users and show them how your product can improve their lives.

   Join this session to learn:

   The fundamentals of storytelling for product managers
   How to craft compelling narratives that resonate with your audience
   How to overcome your inner critic and become a confident storyteller

   Breakout sessions to try out in smaller groups storytelling and bringing it back to the larger audience!

   I am a seasoned product leader with over 16 years of experience in banking and automation software. Have a proven track record of driving product success through strategic thinking, agile methodologies, and compelling storytelling.

   Priya's career highlights include:

   Leading the Agile transformation at ATB Financial, including boot camps, coaching, and establishing best practices.
   Building and growing a thriving Product Management practice at ATB, including the introduction of an internal APM program and collaboration with industry leaders.
   Serving as the current President of Product Calgary, a non-profit organization fostering product management excellence.

   I strongly believe that storytelling is a powerful tool for product managers to inspire teams, engage stakeholders, and ultimately, deliver impactful products.

   Do you ever feel like you're not a natural storyteller? You're not alone.
   Many product managers struggle to communicate the value of their products in a way that resonates with others.

   But storytelling is a powerful tool that can help you:

   Inspire your team and get them excited about the product vision
   Unite stakeholders around a common goal
   Convince senior management to invest in your product
   Help marketing teams craft compelling messaging that sells
   Most importantly, connect with users and show them how your product can improve their lives.

   Join this session to learn:

   The fundamentals of storytelling for product… more

   13 votes

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6. How to build climate-positive products

   A practical, tactical exploration of emerging theory and frameworks for building climate-positive products.

   A brief exploration of why product teams have immense leverage in reversing climate change: every job is now a climate job; every company is a software company. And what that leverage looks like:
   - the rock solid business case for climate-positive products
   - carbon-efficiency 101
   - networking costs
   - planned obsolescence
   - demand shifting / shaping
   - design principles

   The majority of the session will be geared towards practical exploration of case studies from across discovery, implementation and GTM. We'll focus on a few core examples. However, participants are encouraged to bring questions and case studies of their own for group discussion and Q&A.

   Things you should be able to do better after the workshop:
   - pitch climate-positive tradeoffs
   - understand what not to build
   - identify high carbon intensity designs and implementation
   - explore lower-carbon intensity designs and implementation

   Pre-reading encouraged:
   - Project Drawdown, "Product Management": https://drawdown.org/programs/drawdown-labs/job-function-action-guides/product-management
   - Climate Product Management Playbook: https://climateproductleaders.myflodesk.com/
   - "Why all product managers can help reverse climate change": https://medium.com/design-bootcamp/why-all-product-managers-can-help-reverse-climate-change-1-of-4-bf3b02f8622b

   A practical, tactical exploration of emerging theory and frameworks for building climate-positive products.

   A brief exploration of why product teams have immense leverage in reversing climate change: every job is now a climate job; every company is a software company. And what that leverage looks like:
   - the rock solid business case for climate-positive products
   - carbon-efficiency 101
   - networking costs
   - planned obsolescence
   - demand shifting / shaping
   - design principles

   The majority of the session will be geared towards practical exploration of case studies from across discovery, implementation and GTM. We'll focus on a few core examples. However,… more

   33 votes

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7. Help, is my career a hyper-fixation? (Neurodivergent in Product)

   Quote: “How often do you have trouble wrapping up the final details of a project, once the challenging parts have been done?”

   Does reading the first question of the ADHD self assessment make you laugh?
   You might be in the right place.

   Your colourful co-hosts are quirky for a reason; we’re neurospicy!
   We’re creating space for a gathering (not for boardgames this time though).

   We will;
   1. Highlight as a crowd some common challenges for the neurodivergent peeps
   2. Break-out into groups to discuss techniques and tips for overcoming these challenges
   3. Regroup with the room to share insights

   We won’t;
   * Have boring slides
   * Supply fidget toys (BYOFT)
   * Promise you anything

   Co-hosts
   Nicole Tai: self-diagnosed, not a doctor. Former Associate Director of Product but enjoying a first retirement by exploring opportunities within their various special interests (tattoos, anyone?)
   Jeanine Longley: self-diagnosed with a prescription (what a story!), not a doctor. Principal PM and former Prez of a local product association you maybe heard of.

   Note: we both have ADHD so are not ourselves diverse. If you are otherwise neurodivergent and interested in expanding the scope of this workshop do feel free to reach out!

   Quote: “How often do you have trouble wrapping up the final details of a project, once the challenging parts have been done?”

   Does reading the first question of the ADHD self assessment make you laugh?
   You might be in the right place.

   Your colourful co-hosts are quirky for a reason; we’re neurospicy!
   We’re creating space for a gathering (not for boardgames this time though).

   We will;
   1. Highlight as a crowd some common challenges for the neurodivergent peeps
   2. Break-out into groups to discuss techniques and tips for overcoming these challenges
   3. Regroup with the room to share insights

   We… more

   43 votes

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8. AI-Powered Product Management: Join Us!

   Elevate Your Product Management Game with AI.
   Fill out a short survey to help us understand what you'd like for us to address in this workshop. https://forms.gle/fFkGoUt5bYmnxp2h6

   In the fast-paced world of product management, time is a currency, and efficiency is the key to unlocking potential. Imagine redirecting hours spent on repetitive tasks towards innovation, strategy, and, most importantly, your customers. This workshop introduces a groundbreaking approach to achieving just that, leveraging the power of ChatGPT.

   Why This Workshop?

   1.Discover the Future, Now: Learn how ChatGPT can transform the product management landscape, making tasks like market analysis, user feedback synthesis, and report generation not just faster, but smarter.
   2.Hands-On Learning:Dive into real-world scenarios where ChatGPT takes on the heavy lifting, freeing you to focus on what truly matters - driving value for your customers and your organization.
   3. For PMs, By PMs: Tailored for both the uninitiated and the experienced, this session demystifies AI's role in product management, curated by a fellow PM navigating the same challenges you face daily.
   What You'll Walk Away With:

       1.Actionable Insights: Strategies to integrate ChatGPT into your daily workflow effectively.
       2.Creative Solutions: Innovative ways to enhance customer interaction and satisfaction using AI.
       3.Community and Collaboration: Engage with peers facing similar challenges and opportunities, fostering a community of forward-thinking product managers.
   

    Who Should Attend?

       1.Entry-level PMs eager to fast-track their effectiveness and efficiency.
       2.Experienced PMs looking to innovate their approach and harness the latest in AI technology.
       3.Any product management professional ready to leap into the future of tech-enhanced productivity.
   

   Worshop host bios:
   Pranjali Deshpande has had roles spanning product management, growth and software engineering at Amazon, PayPal, and other e-commerce startups. After almost four years at Amazon, she is a data, analytics, and platform PM at Coconut passionate about driving AI powered innovations for her products there.

   Geoff Freedman has worked as a Software Engineer, Data Scientist and Growth Product Manager at Disney and is now a Senior Product Manager at CS DISCO Legal Tech, where he has helped build AI products that power the world's most significant legal matters.

   Elevate Your Product Management Game with AI.
   Fill out a short survey to help us understand what you'd like for us to address in this workshop. https://forms.gle/fFkGoUt5bYmnxp2h6

   In the fast-paced world of product management, time is a currency, and efficiency is the key to unlocking potential. Imagine redirecting hours spent on repetitive tasks towards innovation, strategy, and, most importantly, your customers. This workshop introduces a groundbreaking approach to achieving just that, leveraging the power of ChatGPT.

   Why This Workshop?

   1.Discover the Future, Now: Learn how ChatGPT can transform the product management landscape, making tasks like market analysis, user feedback synthesis,… more

   21 votes

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9. Product Manager vs Product Marketing

   Dive into the intriguing world of product management and product marketing as senior leaders engage in a spirited debate on the gray areas that often blur the lines between these vital roles. Join our expert panel as they dissect the intricacies, challenges, and collaborative opportunities that arise at the intersection of product management and product marketing. Gain valuable insights from the candid discussions on navigating ambiguity, aligning strategies, and unlocking synergies for enhanced product success.

   7 votes

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10. How to Build Your Personal Brand on LinkedIn

    In this session, we will work through a 4-step process of how to build your brand through ideating how to start, auditing your brand equity, creating your personal brand pillars with guiding principles, and adjusting your brand as an iterative process.

    In this highly competitive job market, it is essential to communicate the value and differentiator you bring to any role and organization.

    This session is ideal for new grads looking to join the workforce, new product folks aiming to solidify their value, and experienced product leaders reaffirming their position in the market.

    By the end of this session, you will have achieved the following outcomes:
    - A clear idea of your brand equity and the value that you bring
    - Brand pillars and guiding principles to communicate your vision and value
    - A backlog of actions to become the most marketable version of you

    Colin Li (he/him/his) is a Senior Strategy Manager, Emerging Products, Ecommerce at TELUS focused on driving national digital sales strategy and new customer acquisition for TELUS’ newest products - SmartHome Security, SmartWear Security, and TELUS Online Security - by connecting the dots across product, go-to-market, and digital. He brings over 10 years of leadership experience across a variety of industries including ecommerce, social enterprises, non-profits, education and restaurant operations. Colin is most notably known for his ability to lead with empathy and optimism, drive cross-functional alignment, while building a culture of happy and high-engaged teams. He is also a career coach for dozens of new grads, folks looking to join the product and tech workforce, and experienced job-seekers looking to regain their footing in their job market through ProductBC and LinkedIn.

    Sign up for this session with Colin to kickstart your personal brand-building journey today!

    In this session, we will work through a 4-step process of how to build your brand through ideating how to start, auditing your brand equity, creating your personal brand pillars with guiding principles, and adjusting your brand as an iterative process.

    In this highly competitive job market, it is essential to communicate the value and differentiator you bring to any role and organization.

    This session is ideal for new grads looking to join the workforce, new product folks aiming to solidify their value, and experienced product leaders reaffirming their position in the market.

    By the end of this session, you… more

    15 votes

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11. Compensation - How to earn your value (2nd Edition)

    "How to earn your value", initially presented at ProductCamp 2023 to over 60 people has been updated! The format will be a Compensation Overview presentation (1/3 of the session) followed by small breakout group activities (2/3).

    The breakout groups will discuss the best ways to research Product Compensation, Salary Transparency in your company, How to discuss compensation during the Interview process and How to talk to your leader about Compensation. Each Breakout group will be provided with an Icebreaker & Tips sheet to accelerate the conversation.

    Ryan is a Product Leader with experience teaching product management to both aspiring and active Product Managers. He's currently a ProductBC board member and event organizer with ProductTank Victoria. His career has spanned a variety of industries including Food Equipment, MicroGrids, Medical Devices, IOT/Telecommunications, and FinTech. He's also the host of "The Modern Job Hunt" a podcast that covers tips, tricks and stories for those looking for work in the tech sector.

    "How to earn your value", initially presented at ProductCamp 2023 to over 60 people has been updated! The format will be a Compensation Overview presentation (1/3 of the session) followed by small breakout group activities (2/3).

    The breakout groups will discuss the best ways to research Product Compensation, Salary Transparency in your company, How to discuss compensation during the Interview process and How to talk to your leader about Compensation. Each Breakout group will be provided with an Icebreaker & Tips sheet to accelerate the conversation.

    Ryan is a Product Leader with experience teaching product management to both aspiring and… more

    65 votes

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12. How to select the best market segment to enter for your new product or startup company.

    Your new product or your new startup company can benefit several different customer segments, and you're not sure which one to start with.

    Choose the wrong one, and you might struggle and even fail from the lack of profitable traction. Choose the right one and you might be riding an unprecedented wave of success and market validation.

    Is there a clear, methodical approach to this that can help you arrive at the best answer?

    There is now.

    7 votes

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13. Product Therapy: Peer Support for Product Professionals

    “Grant me the serenity to accept the things I cannot change,
    The courage to change the things I can,
    And the wisdom to know the difference.”

    Working in Product Management has gotten toxic! Psychological safety has been thrown to the wind. Layoffs are happening everywhere. Brian Chesky (Airbnb) is threatening our communal craft.

    We are all in need of some communal Product Therapy!

    Our product leadership support group has been self-organizing through a WhatsApp group and bi-weekly online meetings to talk through our product and career frustrations with safety and vulnerability to get to the core of what keeps us up at night or how to move forward in our careers. This format applies adult learning principles - discussion/participation based, relevant/impactful topics, self-directed, reflects experience, and problem-centred.

    We unpack challenges that we cannot address in a work environment (no mentorship, too small, too political, etc.) and where we need to get direct advice in other ways (courses, coaching/consulting, mentorship, etc).

    In this workshop & audience invited round table, we’ll:

    Workshop Presentation (first half)
    - Present an overview of how we formed and with a few Product Leadership Group stories shared from our group
    - We’ll share a framework for how we organize and run our meetings so you can build your peer groups

    For the second half, we’ll run a live roundtable session:

    • run a sticky session gathering problems from members of the audience that they’d like to talk on
    • Vote collectively on 3 big problems to discuss
    • Invite those who wrote the top 3 problems to the front to join us for a product therapy roundtable along with some of the presenters

    “Grant me the serenity to accept the things I cannot change,
    The courage to change the things I can,
    And the wisdom to know the difference.”

    Working in Product Management has gotten toxic! Psychological safety has been thrown to the wind. Layoffs are happening everywhere. Brian Chesky (Airbnb) is threatening our communal craft.

    We are all in need of some communal Product Therapy!

    Our product leadership support group has been self-organizing through a WhatsApp group and bi-weekly online meetings to talk through our product and career frustrations with safety and vulnerability to get to the core of what keeps us… more

    37 votes

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