Unleash Your Product's Inner Salesperson: 3 Keys to Product-Led Growth
In today's competitive market, product managers need to find innovative ways to drive user acquisition and retention. Enter product-led growth, where your product becomes the ultimate salesperson. This talk dives deep into three key strategies:
Problem-Solution Hero: Craft a compelling narrative that showcases how your product solves your target audience's pain points.
Frictionless Onboarding: Design an intuitive and engaging user experience that seamlessly converts users into advocates.
Built-in Advocacy: Empower your product to act as a silent salesperson, leveraging features like freemium models and social proof to drive organic growth.
Learn how to unlock the power of your product and watch it sell itself!
About the presenter:
Tech leader by day, content creator by passion - meet Sugandh Rakha. Currently, Sugandh drives product innovation as a Principal Product Manager at ServiceNow. He has previously worked with tech giants like Amazon and Microsoft.
Beyond the technical realm, Sugandh is a passionate communicator. He's behind Canada's largest career YouTube channel, The Urban Fight, boasting 3.3 million subscribers. This venture further highlights his commitment to empowering others. Sugandh also invests in the future as a Venture Partner with SucSEED Indovation Fund.