Most product teams start with a problem statement. But a problem statement tells little about the bigger picture—

This session introduces a different starting point: the story outcome — a precise description of what must be true about a person's situation after your product works, that isn't true now. The session invites us to anchor strategy to a wider lens on the product use and user.

To make this concrete, we'll work through a hypothetical case study in AI-assisted radiology. We explore how a story outcome lens can inspire a different kind of user inquiry — including something problem statements routinely obscure: whose problem it actually is, and whose story the product is really telling!

Audience: Senior PMs, UX researchers, product strategists.

Speaker: Malahat Hosseini is a product designer with 15+ years designing for healthcare products. She has worked at McKesson, Telus Health and Microsoft health and life sciences.