AI made building stupidly fast. Deciding what to build didn't get faster. The bottleneck moved, and it moved onto you.

LinkedIn killed its Associate PM program, replacing it with Product Builders. Stripe's AI Minions ship 1,300 pull requests a week from one Slack emoji. Andrew Ng's team proposed twice as many PMs as engineers. That's the opposite of every team structure you've ever seen. The most important question now is: should we even build this, and for whom?

I'm Tony Hui, Head of Product at vidIQ. We stopped hiring traditional PMs since 2025 and only hire Product Engineers now. 80-90% of our code comes from Slack prompts. Our CEO talks straight to engineers without any middle management. The PM title disappeared but the actual work of figuring out what to build and why, that part matters more now than it ever did.

AI can build pretty much anything. So the only real constraint left is knowing what to build. That's you.

This talk covers why that makes you the most important person in the room and what you need to do to succeed. I'll go through what changed in the last 12 months, what the new PM role looks like in practice, and how to make the shift if you haven't already.

Aspiring and early-career PMs: the PM role you've been studying for in all those YouTube videos doesn't exist anymore. The one that replaced it sits closer to the product and is way more technical. The playbook changed. Judgment is all you need now.

If you disagree, come find me after. I gave last year’s End of Product Management talk and not enough of you did.