Ever wonder why collaboration is supposed to be a core company value but stuff still doesn’t get done? Or why fire drills disrupt YOUR VERY IMPORTANT INITIATIVE for the third time this month? Or why an ideal customer doesn’t buy your stuff, even though they’re in pain?

You may have “alignment” in theory. You may have the right messaging when working with your colleagues. You may even have the right messaging for your customers.

But you may not have the right value at the right time.

In a follow on to last year’s “Make Your Messaging Suck Less” we will go beyond “Who cares and why is that important?” into why your value may not be your colleague’s or customer’s value - even though you have the same goals. It turns out compensation plans and metrics matter.

Attendees will come away with a framework for defining the value (and non-value) of their own workloads and how to get more stuff done, say NO with confidence, or maybe even sell more stuff. As with last year, no AI will be used or harmed during this session.