Many product frameworks assume a fairly linear path from idea to feature to outcome - but in complex environments, the system around the product often plays a significant role in whether an idea succeeds or fails.

This session introduces the basics of systems thinking and how PMs can use it to better understand what can realistically succeed in a given system. We’ll explore simple ways to map the system around a product idea, examine how stakeholders, incentives, and constraints shape outcomes, and uncover the hidden barriers, leverage points, and unintended consequences that influence product success.