⚖️ An interactive presentation with stories about tradeoffs, consequences, and designing with intention 🔍

The future will belong to products that are built thoughtfully, responsibly, and with positive human outcomes in mind. 🌱

Not just what the products do - but what they cause.

In a turbulent and fast-changing world, great product managers aren’t just shipping products and features - they’re shaping behaviours, influencing systems, and making a difference for people.

Inspired by the storytelling style of Black Mirror - especially its interactive episode Bandersnatch - this session invites you to step into the Grey Mirror universe: a series of fictional (but eerily plausible) product case studies, each with a complex ethical dilemma at its core. It’s called Grey Mirror because the choices we face as product people are rarely clear cut - most live in the uncomfortable, uncertain grey area between good intentions and real-world consequences.

🔍 What to Expect:

Each “episode” puts you in the PM’s seat 🪑 with a hard decision to make—and no obvious right answer.

You'll encounter:
✨ Products that influence emotions more than users realize
🔍 Features that create transparency - but at what cost?
🤖 AI Tools that work too well—and reshape behavior in unexpected ways
🧠 Moments where growth, trust, and humanity are in tension

You’ll vote, reflect, and unpack the tradeoffs together with everyone in the room - then walk away with tools to bring that same thinking into your team.

✅ You’ll Leave With:
A storytelling framework to explore product ethics in your own org 🗺️
Interactive case studies to reuse in team meetings, retros, or onboarding 💬
The “Product Ethical Lenses Table” 🧠 - a tool to evaluate tough decisions from multiple perspectives
A new mindset for using product ethics as a strategic advantage, not a nice-to-have 💼

Whether you’re a Product Manager, Product Executive, Product Designer, Technologist, Entrepreneur, or Founder, this session will inspire you to build with more foresight and clarity - even when the future feels uncertain.

Because in 2025, product-market fit isn’t enough.

It’s time to design for product-society fit. 🌍

Speaker Bio:

Timothy Yeung (he/him) is a seasoned product leader with over 13 years of experience in tech. He is currently a Director of Product at Hootsuite, where he leads product teams responsible for the company’s core social media management and engagement platforms.

Beyond his role at Hootsuite, Timothy is the Lead Instructor of Product Management at UBC Sauder CBS, where he’s passionate about inclusive, applied education that empowers the next generation of product leaders.

He previously served as President of ProductBC and currently holds leadership roles as a Vancouver Director of APM Canada, President of the lelem̓ Community Centre Advisory Board, and a board member of AI Governance & Safety Canada.

Timothy is a frequent speaker on ethical product management, having shared his insights on the topic at the Userpilot Product Drive conference, APM Canada, and the University of British Columbia.