The gaming industry is one of the most dynamic and competitive markets, requiring product managers to navigate player expectations, business goals, and creative vision. In this session, we’ll break down the core principles of game product management, from pre-production to post-launch, and explore how to balance data-driven decision-making with player experience.

Drawing from years of experience in game product management, I’ll share insights on:

Defining and measuring success in game development.

Managing stakeholder alignment between developers, cross-functional teams and leadership.

Leveraging analytics to drive engagement and retention.

Navigating monetization strategies without compromising player trust.

Whether you’re new to game product management or looking to refine your skills, this talk will provide actionable frameworks to elevate your impact in gaming and beyond.

Target Audience: Product managers interested in gaming, digital entertainment, or interactive media, as well as those curious about how PM principles translate across industries.

Shefali Pearson is a dynamic leader in product management at Cliffhanger Games, Electronic Arts (EA), where she’s currently working on a Black Panther project in partnership with Marvel Games. With a decade of experience in product development, Shefali has a proven track record, including the successful launch and management of UFC Mobile 2. Her journey also includes founding and running a successful fashion design brand, showcasing her diverse talents and entrepreneurial drive.