The Key Components to Successful International Expansion
Leaders recognize the keys to gaining customer trust and loyalty are communication and empathy. Nelson Mandela summarizes this concept precisely when he says: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
International expansion is one of the most effective drivers in accelerating revenue growth. But in a world comprised of 200 countries, 300 writing systems, 7,000 languages, and evolving cultural landscapes, the challenge to effectively engage and delight customers on the global stage is greater than ever. Successfully crossing domestic lines boils down to three critical factors: mindset, scalability, and agility.
What do product managers need to be aware of and how can they influence others when you decide to take your products or services into new markets? What questions need to be asked and research done before committing to supporting customers internationally?