Level Up Your Product: Secrets in Gamification from the Game PMs
Engagement & Retention are at the heart of the gaming industry. Two Game Product Managers from EA will talk about how gamification techniques as they apply broadly to product management.
We'll talk about KPI selection and optimization for products that are designed to bring joy and be engaged with frequently. We'll talk about the challenges of churn and the interesting data across a multi-year ecosystem that is turning into a total sports platform.
Techniques from games bring together the best in customer advocacy, user centric design, analytical rigor and global ethical considerations across the world.
Let's talk about how gamification can help products, build habits and drive business success.