31 results found

1. The Power of Context

   In 1985 Huey Lewis sang about the Power of Love and while love is powerful, it’s not exactly the vehicle in which PMs succeed in their jobs. A much greater vehicle is the ability to capture and understand context in order to more successfully be persuasive, be empathetic, and to better achieve your goals.

   PMs are frequently asked to put themselves into the shoes of their customers and to see things from their perspective yet not only can that be a struggle but understanding stakeholders and peers are often an even greater struggle leading to adversarial relationships loaded with conflict that’s a huge waste of resources and a key source of job dissatisfaction.

   In this talk we’ll cover understanding context, the notion of information asymmetry, and how to more effectively place yourself into the shoes of someone else. You’ll come out of this talk with an understanding of the value of context and tools that let you capture and understand it more easily resulting in less conflict, more job satisfaction, better decision making skills, and more impact on the job including more job advancement.

   Bio: Eric Bin is a Sr. Director of Product at Thinkific and has built and scaled Product teams at Clio, Procurify, and Article after learning the ropes of Product Management at Amazon. He has a left handed bread knife, hates understeer, and drinks his coffee black. He’s successfully coached numerous PMs into leadership roles.

   In 1985 Huey Lewis sang about the Power of Love and while love is powerful, it’s not exactly the vehicle in which PMs succeed in their jobs. A much greater vehicle is the ability to capture and understand context in order to more successfully be persuasive, be empathetic, and to better achieve your goals.

   PMs are frequently asked to put themselves into the shoes of their customers and to see things from their perspective yet not only can that be a struggle but understanding stakeholders and peers are often an even greater struggle leading to adversarial relationships loaded with conflict… more

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2. Vendor Evaluation Workshop for Product Managers

   Are you looking to improve your skills and knowledge in vendor evaluation for technology products?

   Look no further! I am excited to announce a workshop specifically designed for product managers working in technology, where we will delve into the importance of vendor evaluation and provide practical strategies for effectively assessing and selecting vendors for your products.

   During this workshop, you will learn about:

   • The key factors to consider when evaluating vendors
   • How to assess vendor capabilities and their importance
   • Best practices for negotiating and managing vendor contracts
   • Strategies for building and maintaining strong vendor relationships

   Our workshop will be led by a senior product manager who has a wealth of knowledge and experience in vendor evaluation. You will have the opportunity to share ideas to make this an interactive and high value workshop.

   Don't miss out on this opportunity to take your vendor evaluation skills to the next level! Up vote to show your interest!

   Bio: Jesse Wielgan is a Senior Product Manager with Best Buy Canada. 25 years of experience in Store Operations, Retail Operations, and Technology. Jesse has lead numerous Vendor Evaluations as both a Business Stakeholder and representing Technology as a Product Manager. Domains include Store Retail Technology, Merchandising, Inventory Management, Store Multichannel Order Fulfillment, Purchase/Point of Sale, and Supply Chain/WMS.

   Are you looking to improve your skills and knowledge in vendor evaluation for technology products?

   Look no further! I am excited to announce a workshop specifically designed for product managers working in technology, where we will delve into the importance of vendor evaluation and provide practical strategies for effectively assessing and selecting vendors for your products.

   During this workshop, you will learn about:

   • The key factors to consider when evaluating vendors
   • How to assess vendor capabilities and their importance
   • Best practices for negotiating and managing vendor contracts
   • Strategies for building and maintaining strong vendor relationships

   Our workshop will be led… more

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3. Thinking Outside the Box: Strategies for disruptive innovation beyond data, customers, and bosses

   Are you tired of playing catch-up with competitors just to grow at the rate of inflation? Are you overwhelmed by the pressure from customers, bosses, and ultimately yourself to find a silver bullet that supercharges growth? Let’s talk.

   Join Kareem Shouhdy (Digital Product Manager, Aritzia) and Xiao Zhou (Advanced Analytics Lead, Best Buy) as they explore how to break away from the noise of data, customers, and our bosses to imagine truly disruptive solutions.

   Discover the secrets of successful disruptors at Polaroid, Disney, and a Dutch grocery store with a slow checkout lane. Learn how to think outside the box on a regular basis: Small changes that can greatly alter future potential at your organization.

   Let’s rethink what is the best use of a product manager’s time. Because another meeting is not the answer.

   Are you tired of playing catch-up with competitors just to grow at the rate of inflation? Are you overwhelmed by the pressure from customers, bosses, and ultimately yourself to find a silver bullet that supercharges growth? Let’s talk.

   Join Kareem Shouhdy (Digital Product Manager, Aritzia) and Xiao Zhou (Advanced Analytics Lead, Best Buy) as they explore how to break away from the noise of data, customers, and our bosses to imagine truly disruptive solutions.

   Discover the secrets of successful disruptors at Polaroid, Disney, and a Dutch grocery store with a slow checkout lane. Learn how to think outside the box… more

   44 votes

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4. Advancing our craft

   I would love to spend time with the brilliant minds in this community talking about advancing our craft.

   I've spent almost a decade trying to do just that in Vancouver. At startups, Hootsuite, Bench, and consulting.

   I 've long held the belief that we have a unique opportunity to leverage Vancouver's generally progressive, adventurous, and collaborative attitudes to build the world's best teams.

   With the current state of employment, many are merely looking for work; and yet, it's also an opportunity and constraint for those who are searching or already employed to think about "how do we do what we do better?"

   I'm proposing it as a workshop, because they are always my favourite time at ProductCamp. The goal here is to come away with one or two key connections to like-minded folks as well as one or two key takeaways about how/where/what we can do to be part of advancing our craft through a guided workshop.

   I would love to spend time with the brilliant minds in this community talking about advancing our craft.

   I've spent almost a decade trying to do just that in Vancouver. At startups, Hootsuite, Bench, and consulting.

   I 've long held the belief that we have a unique opportunity to leverage Vancouver's generally progressive, adventurous, and collaborative attitudes to build the world's best teams.

   With the current state of employment, many are merely looking for work; and yet, it's also an opportunity and constraint for those who are searching or already employed to think about "how do we do what we… more

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5. Unlock the Inner Product Leader in Every Engineer

   Involving engineers in product discovery.

   Poor use of their time? Nice idea in theory but hard to do in practice? Considered it but not sure how to get the most out of it?

   My name is Sarah Calascione, and I am a Product Director at Paystone. In this presentation, Engineering Director Eric Leong and I will answer the following questions:

   What does it mean to be a product-minded engineer?
   Is it really worth the cost of engineering time spent not coding?
   What are the tangible benefits of involving an engineer in product discovery?
   What can you start doing tomorrow to put theory into practice?

   To bring this to life we will present a case study on how this approach was applied to a particular feature, and ways in which it impacted the outcome.

   Involving engineers in product discovery.

   Poor use of their time? Nice idea in theory but hard to do in practice? Considered it but not sure how to get the most out of it?

   My name is Sarah Calascione, and I am a Product Director at Paystone. In this presentation, Engineering Director Eric Leong and I will answer the following questions:

   What does it mean to be a product-minded engineer?
   Is it really worth the cost of engineering time spent not coding?
   What are the tangible benefits of involving an engineer in product discovery?
   What can you start doing tomorrow to… more

   6 votes

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6. Product Anti-Patterns

   Anti-patterns are those nefarious sneaky processes we fall into that “look good” perhaps on the face, but when you dig into what’s actually happening, you spot the ways it’s fighting against your goal of customer value. This panel session will be interactive and include some anti-patterns we’ve seen across our careers as well as tactics we’ve tried to break out of them.

   Please feel free to bring anti-patterns you’ve spotted and the panel (and/or room) can add thoughts on things they’ve tried or would try.
   Feel free to bring patterns you’ve seen that you weren’t sure about and we’ll discuss what might be the repercussions of a choice like that.

   Panel will include;
   Jeanine Longley will moderate, she has worked in B2B SaaS in mostly small to mid-sized companies.
   Hussain is a Group Product Manager at Jane, focused on helping allied health providers worldwide confidently run their practices.
   Drew is a Sr Director of Product at Salesforce, formerly VP Product at Mobify, where he has a spotty record in overcoming anti-patterns
   Pranjali is a Senior Product Manager at AWS, formerly at PayPal, and has built and scaled products for enterprises, startups and consumers.

   Anti-patterns are those nefarious sneaky processes we fall into that “look good” perhaps on the face, but when you dig into what’s actually happening, you spot the ways it’s fighting against your goal of customer value. This panel session will be interactive and include some anti-patterns we’ve seen across our careers as well as tactics we’ve tried to break out of them.

   Please feel free to bring anti-patterns you’ve spotted and the panel (and/or room) can add thoughts on things they’ve tried or would try.
   Feel free to bring patterns you’ve seen that you weren’t sure about and we’ll discuss… more

   30 votes

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7. Why Every Product Should Switch to Value Based Pricing -- and How to Make it Happen

   Products using Value Based Pricing outperform seat-based subscriptions and all other pricing models -- yet few companies make the switch. In this interactive session, you'll learn:

   • How to know if your product's pricing is truly value based (it likely isn't)
   • Why innovating your pricing is more important than adding new features
   • How to discover your customers' values so you can innovate effectively
   • How to convince execs to make the switch -- and become a PM hero

   Guarantee: You'll learn new ways to quickly & safely boost your profit

   Bio: Alan Albert has co-founded 3 startups, selling one to Apple, and led the creation of multiple award-winning products, generating over $1 billion in revenue. Alan now leads MarketFit.com, coaching and training CEOs, Product Leaders and Teams in high-growth organizations from small business through unicorn, worldwide.

   Products using Value Based Pricing outperform seat-based subscriptions and all other pricing models -- yet few companies make the switch. In this interactive session, you'll learn:

   • How to know if your product's pricing is truly value based (it likely isn't)
   • Why innovating your pricing is more important than adding new features
   • How to discover your customers' values so you can innovate effectively
   • How to convince execs to make the switch -- and become a PM hero

   Guarantee: You'll learn new ways to quickly & safely boost your profit

   Bio: Alan Albert has co-founded 3 startups, selling… more

   20 votes

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8. Compensation - How to earn your value

   This workshop will involve a short presentation on the current state of Product Management Compensation in BC, followed by 2 breakout sessions. The breakout groups will discuss the best ways to research Product Compensation, Salary Transparency in your company, How to discuss compensation during the Interview process and How to talk to your leader about Compensation.

   Each Breakout group will be provided with an Icebreaker & Tips sheet to accelerate the conversation. Groups will organically form, and participants will have the opportunity to select their favourite topics. All current/aspiring Product Manager and hiring Managers are welcome!

   Ryan is a Sr. Product Manager at Indebted, a data-driven debt collection platform. He has a keen interest in compensation transparency and is currently working on a side project called “The $250K Canadian PM” where he interviews high-earning product managers breaking down their path to success in an upcoming blog post.

   This workshop will involve a short presentation on the current state of Product Management Compensation in BC, followed by 2 breakout sessions. The breakout groups will discuss the best ways to research Product Compensation, Salary Transparency in your company, How to discuss compensation during the Interview process and How to talk to your leader about Compensation.

   Each Breakout group will be provided with an Icebreaker & Tips sheet to accelerate the conversation. Groups will organically form, and participants will have the opportunity to select their favourite topics. All current/aspiring Product Manager and hiring Managers are welcome!

   Ryan is a Sr.… more

   39 votes

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9. Navigating Ambiguities in Understanding Customer Needs: An Insider's Perspective on Product Management

   In this talk, I will provide an overview of my professional journey transitioning from a geomatics engineer to a product manager. I will share valuable insights and lessons learned throughout my tenure in the product management field, specifically my experiences at Telus and Amazon. The focus of the talk will be on the importance of building a customer-centric product. To achieve this, I will delve into key strategies for understanding customer needs through conducting user research, analyzing customer feedback and data, and implementing customer development principles. Additionally, I will discuss the importance of fostering a customer-centric culture within an organization, and the effective communication of customer insights to cross-functional teams. The talk will provide actionable insights and practical tips for anyone interested in advancing their knowledge and skills in product management and building a successful customer-obsessed product.

   In this talk, I will provide an overview of my professional journey transitioning from a geomatics engineer to a product manager. I will share valuable insights and lessons learned throughout my tenure in the product management field, specifically my experiences at Telus and Amazon. The focus of the talk will be on the importance of building a customer-centric product. To achieve this, I will delve into key strategies for understanding customer needs through conducting user research, analyzing customer feedback and data, and implementing customer development principles. Additionally, I will discuss the importance of fostering a customer-centric culture within an organization,… more

   29 votes

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10. Understand People Better, Build Better Products

    Are you a product manager or product leader working with a team of people to achieve something big together within your company?

    Are you looking to increase your product usage, satisfaction and overall company growth?

    Are you equally passionate about the health of your product people & the products that the teams build?

    In this collaborative presentation we will cover practical ways to ask, understand and apply what we learn about each other to build successful products together.

    Agenda

    • Who are these people?
    • How can we understand people better to build better products?
    • How do we measure success together?

    Looking forward to you all taking away something you can put into action from this session!

    Are you a product manager or product leader working with a team of people to achieve something big together within your company?

    Are you looking to increase your product usage, satisfaction and overall company growth?

    Are you equally passionate about the health of your product people & the products that the teams build?

    In this collaborative presentation we will cover practical ways to ask, understand and apply what we learn about each other to build successful products together.

    Agenda

    • Who are these people?
    • How can we understand people better to build better products?
    • How do we measure success together?

    Looking… more

    29 votes

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11. Women in Product - Q&A Panel

    Learn from some of the most successful women in Vancouver's product scene and join the discussion about challenges, advantages and opportunities in Product for women both upcoming and already established in their careers.

    What inspired these female leaders to enter the Product Management discipline and what did their journey getting there look like?

    What prior work and life experiences set these women up for success in Product?

    What excites them most about the Product practice today, new young leaders entering the field and what a fresh perspective from young women could mean for Product in the future?

    What has worked well during the interview process and what advice do they have for women exploring opportunities in the current product job market today?

    What unique advantages do these women bring to their product organizations and how can women support each other to better succeed in Product today?

    Come ask questions and be part of this important discussion!

    Learn from some of the most successful women in Vancouver's product scene and join the discussion about challenges, advantages and opportunities in Product for women both upcoming and already established in their careers.

    What inspired these female leaders to enter the Product Management discipline and what did their journey getting there look like?

    What prior work and life experiences set these women up for success in Product?

    What excites them most about the Product practice today, new young leaders entering the field and what a fresh perspective from young women could mean for Product in the future?

    What has worked… more

    56 votes

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12. Applying Behavioural Science to Improve Your Product

    My goal in this presentation is to convince you that behavioural science can improve your product, and to set you on the path to becoming a Behavioural Product Manager. Come and learn the framework used by Irrational Labs to apply behavioural science to product design. Irrational Labs was founded by Dan Ariely (author of Predictably Irrational) and is teaching this framework to the likes of Google, Lyft, Indeed and Microsoft.

    Some of the things you would learn:

    • Key principles of behavioural design
    • The 3Bs framework for applying behavioural design to your product
    • Some example cognitive biases that you can apply to your product design and marketing, such as:
      • The two words that increase beer sales 2.5x
      • Using the endowment effect to make loyalty programs more successful (and how to apply that to your onboarding process and progress bars).
      • Using decoy pricing to increase revenue 43%.
      • How to help your users over the intention-action gap.
      • The power of defaults: when they work and when they don't.

    It's a short time to cover this fascinating topic, but I will give you a stack of resources at the end if you want to continue your journey to being a Behavioural Product Manager.

    My goal in this presentation is to convince you that behavioural science can improve your product, and to set you on the path to becoming a Behavioural Product Manager. Come and learn the framework used by Irrational Labs to apply behavioural science to product design. Irrational Labs was founded by Dan Ariely (author of Predictably Irrational) and is teaching this framework to the likes of Google, Lyft, Indeed and Microsoft.

    Some of the things you would learn:

    • Key principles of behavioural design
    • The 3Bs framework for applying behavioural design to your product
    • Some example cognitive biases that you can apply… more
    30 votes

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13. AI/ML Product Leaders Breakout Sessions

    This session entails a mini-presentation followed by two breakouts:
    1) Responsible AI: how to implement and maintain it
    2) ChatGPT (trained with reinforcement learning): ideation on what we expect to emerge in the next 2 years.

    The breakout sessions will be 4-6(ish) people per group to discuss the topics and meet each other. We will change groups for the second breakout session so you can meet more people.

    While everyone is welcome, the target audience for this session is semi-technical (or technical) AI/ML product managers with a few years of experience who have already taken some AI/ML courses and want to network and share learnings. Who knows if there will be enough of us AI/ML PMs for a session - let's see what the votes decide.

    Paul is the founder of Cascadia Data Science Institute and an expert on the Mirror Committee "ISO/IEC JTC 1/SC 42 - Artificial intelligence" to help establish international standards for AI. He entered his first Kaggle (machine learning) competition in 2016 and has been a PM on data science projects in various industries. He has spoken on machine learning at events such as ProductCamp Vancouver/Seattle/PDX, Central 1 Momentum, and AWS Initiate.

    This session entails a mini-presentation followed by two breakouts:
    1) Responsible AI: how to implement and maintain it
    2) ChatGPT (trained with reinforcement learning): ideation on what we expect to emerge in the next 2 years.

    The breakout sessions will be 4-6(ish) people per group to discuss the topics and meet each other. We will change groups for the second breakout session so you can meet more people.

    While everyone is welcome, the target audience for this session is semi-technical (or technical) AI/ML product managers with a few years of experience who have already taken some AI/ML courses and want… more

    43 votes

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14. IP for u.

    Every product and company needs a little bit of Intellectual Property love.

    Get it, with this overview and introduction to patents, trademarks, copyright and trade secrets. Add just enough for your product or company to win.

    IP for you and your entire team.

    4 votes

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15. Entrepreneurship - should we apply for the incubator or accelerator at UBC, and how can we get accepted?

    entrepreneurship@UBC comes to Product Camp, so you can go to e@UBC!

    At entrepreneurship@UBC, or e@UBC, we bring entrepreneurial thinking and leadership skills to UBC’s students, staff, faculty and alumni - as well as the startup companies and venture teams that they work with - providing them the opportunity to explore a future in entrepreneurship and innovation. As one of the top 40 research universities globally, UBC is strengthened by its rich bedrock of interdisciplinary collaborations across faculties and institutes that bring together entrepreneurial thinkers looking to drive impact through venture creation.

    Our Philosophy: The Venture-Centric Journey

    Over our cumulative years of supporting more than 500+ ventures, we’ve learned the venture building journey is varied. Our methodology embodies venture-centric thinking in order to meet ventures where they are. Whether you are exploring entrepreneurship, looking to incubate your idea, or ready to accelerate building your venture, we offer a made by e@UBC for e@UBC ventures framework to help you launch your idea to impact. Our venture-centric journey approach is rooted in an objective, goal-based matrix that helps us ensure equity, diversity and inclusion are at the heart of what we do in our efforts to help you succeed.

    Learn how you can work and build with us.

    entrepreneurship@UBC comes to Product Camp, so you can go to e@UBC!

    At entrepreneurship@UBC, or e@UBC, we bring entrepreneurial thinking and leadership skills to UBC’s students, staff, faculty and alumni - as well as the startup companies and venture teams that they work with - providing them the opportunity to explore a future in entrepreneurship and innovation. As one of the top 40 research universities globally, UBC is strengthened by its rich bedrock of interdisciplinary collaborations across faculties and institutes that bring together entrepreneurial thinkers looking to drive impact through venture creation.

    Our Philosophy: The Venture-Centric Journey

    Over our cumulative years… more

    7 votes

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16. Platform Product Management

    Let's talk about building platform products.
    - What is a platform capability?
    - Why should we staff a platform team?
    - How do platforms grow, evolve, and capture value?
    - What are some core principles for evaluating a platform opportunity?
    - How can platforms investments unlock leverage and optionality for your organization?

    The world's most powerful businesses are platforms leveraging ecosystem opportunities. "Leverage" is the key word: a platform can help you win big, or sink you. How do you navigate that fine line?

    Platform product management is a low-visibility high-impact role. You don't build user-facing features directly. Instead, you're a force multiplier for other teams. Your outputs are the foundations that will support user-facing features. How can we build a successful platform when we're so removed from our end users?

    My name is Roger Woo and I've worked as a platform product manager at Shopify, Chime, and now GitLab. I've built two fintech platforms and I'm now working in the domains of application performance and databases.

    Let's talk about building platform products.
    - What is a platform capability?
    - Why should we staff a platform team?
    - How do platforms grow, evolve, and capture value?
    - What are some core principles for evaluating a platform opportunity?
    - How can platforms investments unlock leverage and optionality for your organization?

    The world's most powerful businesses are platforms leveraging ecosystem opportunities. "Leverage" is the key word: a platform can help you win big, or sink you. How do you navigate that fine line?

    Platform product management is a low-visibility high-impact role. You don't build user-facing features directly. Instead, you're… more

    31 votes

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17. Focusing on what matters

    Growth at all costs is dead. So as we turn to more sustainable ways to grow ARR, we need to take a better look at focusing on what’s right in front of us - fostering a clear path for retention and revenue among our current customer base.

    This session will showcase examples where PMs/PMMs can drive value for customer-facing teams in evangelizing a clear path to success (and upsell/renewal opportunities) in 2023 including:

    • Evangelizing Product Narrative through Roadmaps & Webinars
    • Churn Mitigation Strategies
    • Onboarding & User Flows
    • Data Analysis & Customer Insights

    Bio: Kevin Chan and Saurabh Khurana are part of the Product Marketing team at Hootsuite. Some of their core areas of focus are go-to-market strategy, product adoption, pricing, and positioning.

    About Kevin - Kevin is a Product Marketing Leader at Hootsuite and a GTM advisor for early-stage startups. He is also a regular contributor at Product Marketing Alliance and a mentor for budding product folks. Connect with Kevin - https://www.linkedin.com/in/kchan91/

    About Saurabh - Saurabh is a Product Marketing Manager at Hootsuite and previously a business consultant for several B2C startups. He is also an Ambassador for Product Marketing Alliance. Connect with Saurabh - https://www.linkedin.com/in/saurabhkhurana7/

    Growth at all costs is dead. So as we turn to more sustainable ways to grow ARR, we need to take a better look at focusing on what’s right in front of us - fostering a clear path for retention and revenue among our current customer base.

    This session will showcase examples where PMs/PMMs can drive value for customer-facing teams in evangelizing a clear path to success (and upsell/renewal opportunities) in 2023 including:

    • Evangelizing Product Narrative through Roadmaps & Webinars
    • Churn Mitigation Strategies
    • Onboarding & User Flows
    • Data Analysis & Customer Insights

    Bio: Kevin Chan and Saurabh Khurana are part… more

    21 votes

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18. Choose the best beachhead market for your product, project, or startup - workshop

    How do you assess multiple opportunities to choose an ideal beachhead market for your product, project, or your startup?

    Chang Han is an investor, entrepreneur, consultant, and university instructor and has worked with hundreds of startups and SME's. He will provide a real-life example of an innovative hardware product that had too many promising market opportunities but too few biz dev, sales, engineering, and operational support staff. The potential ensuing market launch paralysis was overcome by applying a multi-factor product launch projection analysis that can be used for any hardware, or software product launch, or even for an entire startup.

    After introducing the multi-factor product launch projection analysis tool, it will be shared with you to work with, and the workshop will support attendees working through its application for the products and startups attendees are currently working on.

    How do you assess multiple opportunities to choose an ideal beachhead market for your product, project, or your startup?

    Chang Han is an investor, entrepreneur, consultant, and university instructor and has worked with hundreds of startups and SME's. He will provide a real-life example of an innovative hardware product that had too many promising market opportunities but too few biz dev, sales, engineering, and operational support staff. The potential ensuing market launch paralysis was overcome by applying a multi-factor product launch projection analysis that can be used for any hardware, or software product launch, or even for an entire startup.

    … more

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19. How to Build a Personal Brand on LinkedIn as a Product Manager

    If you're a product manager, you ABSOLUTELY need to be building a personal brand. And LinkedIn may just be your best platform bet.

    Hi, I'm Lena Sesardic. 👋 And since 2020, I've built a personal brand on LinkedIn that's gotten me:

    -20+ job offers at companies like Reddit, Gartner, Microsoft
    -30+ speaking gigs, podcast interviews, panel discussions
    -A request to contribute to the curriculum for a Product Management course at King's College London
    -6+ freelance writing clients
    -Tonnes of clients for my past & current businesses
    -An engaged audience I can tap for insights & feedback whenever I want

    ...it's basically changed my life.

    And the sooner you start building your brand, the faster you'll start seeing results like these.

    Come hang out with me at this presentation so I can teach you how to start! 😊

    Here's what I'll cover:

    • Why PMs should build a personal brand
    • Why LinkedIn is the best platform
    • How to optimize your LinkedIn profile
    • Best tips for engaging on the platform
    • Peek into how I create content on LinkedIn

    If you're a product manager, you ABSOLUTELY need to be building a personal brand. And LinkedIn may just be your best platform bet.

    Hi, I'm Lena Sesardic. 👋 And since 2020, I've built a personal brand on LinkedIn that's gotten me:

    -20+ job offers at companies like Reddit, Gartner, Microsoft
    -30+ speaking gigs, podcast interviews, panel discussions
    -A request to contribute to the curriculum for a Product Management course at King's College London
    -6+ freelance writing clients
    -Tonnes of clients for my past & current businesses
    -An engaged audience I can tap for insights & feedback whenever I want

    ...it's… more

    41 votes

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20. Product Management for Machine Learning: Lessons Learned from Alexa AI

    How is Product Management different, when working with Machine Learning (ML) projects and applied science teams? What are the best ways to learn about the field, break into product roles in ML or even vet and propose projects for your current employer?

    Polly Allen spent the last 3 years as a Principal PM at Alexa AI, where she led the launch of Alexa's first machine-generated responses in 2020 (using models like those underlying GPT-3 and ChatGPT). In this presentation she'll outline how machine learning is changing the product management role, and how to stay up to date, illustrating with stories from her time at Alexa.

    Bio: Polly Allen has worked in tech for over 20 years, and has worn many hats at companies of all sizes - from software engineer at a 5-person startup to Director of Product at a $10B company. She holds a B.Sc. and M.Sc in Computer Science from UVic and MIT, and an MBA from UBC. In 2022 she left her role at Amazon to found www.aicareerboost.com, an AI-focused career accelerator for women, with the goal of increasing diversity in business leadership in tech and AI.

    How is Product Management different, when working with Machine Learning (ML) projects and applied science teams? What are the best ways to learn about the field, break into product roles in ML or even vet and propose projects for your current employer?

    Polly Allen spent the last 3 years as a Principal PM at Alexa AI, where she led the launch of Alexa's first machine-generated responses in 2020 (using models like those underlying GPT-3 and ChatGPT). In this presentation she'll outline how machine learning is changing the product management role, and how to stay up to date, illustrating with stories… more

    22 votes

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