How do you assess multiple opportunities to choose a beachhead market?
You want to address all the market opportunities, but “you can’t boil the ocean.”
--> Different applications of your product or platform = multiple market opportunities;
--> Multiple problems to solve with your product or platform = multiple market opportunities'
--> The same problem that your product or platform solves exists in multiple jurisdictions = multiple market opportunities'
Learn about a Development Framework to compare opportunities side-by-side, and learn how to use and work with this framework in this workshop.