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Using Tiktok for customer discovery and user acqusition
Tiktok is undoubtedly the best platform for authentic organic reach!
The platform has evolved a lot more than just funny videos and dances. In this presentation, I will talk about how to use Tiktok for customer discovery and acquisition.
I've been creating Tiktok for tech companies for over a year and have worked with many startups and tech giants like Notion, Zapier, Google, Wix and many more!
3 votes -
Product Risk Management - Assess, Treat, and Monitor.
As a Product Manager, how do you evaluate your risks during the product development life cycle?
The purpose of this presentation is to explore how you can use best practices from Risk Management to stay aware of users' needs and be compliant with usage trends in your market segment. This presentation will cover:
- Different types of Product risks
- Product Risk Assessment
- Product Risk Treatment
- Continuous monitoring
The take-away from this session is to have an appropriate product risk assessment as part of your product roadmap.2 votes -
Learnings from the first year of implementing Product Operations
Product Operations is gaining popularity for organizations that want to scale and optimize product management functions.
In this presentation, I will share how Sonatype implemented its Product Operations function and what we learned. Goal is to inspire how Product Operations can be rolled-out in your organization.
Topics include:
- What problems did we prioritize to solve
- How our team grew from 0 to 5
- Lessons we picked up along the wayThis presentation will not cover "What is Product Operations". Intended audience are PM leaders or PMs who want to start or has just started their product operations…
5 votes -
How can we develop product talent for innovation?
The purpose of this presentation is to explore how we can create the optimal conditions for developing product talent (human capital) to maximize innovation performance in an organization.
Topics that will be explored include:
- Understanding Human Capital
- Managing Strategic Human Resources
- Outlining skills for Industry 4.0
- Developing Human Capital
- Creating conditions for Innovation
- Assessing Human Capital DevelopmentThe take-away from this session is an integrated mental model of the topics above, for practical diagnosis and application in your organization.
10 votes -
Entrepreneurship - should we apply for the incubator or accelerator at UBC, and how can we get accepted?
In Vancouver, one of the local universities - the University of British Columbia, or UBC - offers companies and entrepreneurs amazing resources to help start a company, build a company, and scale a company. Find out if UBC's incubator and accelerator programs are a fit for you or your company.
UBC has 90,000 full-time students, faculty and staff, spends over $670million across over 9,500 different research projects each year, was ranked #34 in the world in 2021 - and ranked #1 for climate action globally - and have 8 nobel prize winners on faculty.
At this local world-class research and…
6 votes -
How do you assess multiple opportunities to choose a beachhead market?
You want to address all the market opportunities, but “you can’t boil the ocean.”
--> Different applications of your product or platform = multiple market opportunities;
--> Multiple problems to solve with your product or platform = multiple market opportunities'
--> The same problem that your product or platform solves exists in multiple jurisdictions = multiple market opportunities'
Learn about a Development Framework to compare opportunities side-by-side, and learn how to use and work with this framework in this workshop.
13 votes -
How we built an experimental culture & used it to 10X IntelliCode usage in Visual Studio.
Acquiring users for your feature and experimenting on existing user experience paradigms is tricky when users are already 'used' to something.
- When do you leverage internal vs. external customers for research?
- How might we formulate hypotheses and test them in product?
- When is a prototype good enough?
- What kind of data do we need to collect?
- How do we balance competing proposals?
- What's significant?
In this presentation, we'll explore all of the above through some of the key moments in developing IntelliCode suggestions. We'll also explore what we learned about operating as a product & dev team and discuss some…
18 votes -
Are Persona's a four letter word?
As UX Researchers and Designers we’ve seen a lot when it comes to Personas in the world of product design. A lot of what passes for a Persona these days is not that useful to designers or product teams. As a result, there seems to be a backlash against Persona's as today’s product teams seem to take a “set it and forget it” approach or simply forego them altogether.
From our perspective Persona’s get a bad rap. If you get them right Personas can be an instrumental tool for engaging your team and stakeholders to define product strategy, drive innovation…
12 votes -
What’s best for my PM career and my life: Big Tech or Start-up?
Drew, Chris and Paul will dispel some myths and land some facts regarding growing as Product Managers in big tech and start-ups including the following:
- How is the PM role and PM team different?
- How do the cultures compare?
- How would my career growth be affected?
- What is the work-life balance really like?
- Is the compensation really that different?
- Plus many more areas we will uncoverDrew is a Sr Director of Product Management at Salesforce, and formerly led Product at Vancouver start-ups Mobify and Elastic Path.
Chris is a Senior Director of Product…
32 votes -
From an employee to a founder and a tech business owner
This is not just a click bite. Yoni Tzafrir, founder and CEO of Newsly (https://newsly.me), the fastest-growing audio app in North America, will introduce you to Newsly products and give you the opportunity to join not only as an employee but as a co-founder of the company. A little bit about Newsly:
Newsly is an audio content and news aggregator mobile application. It picks up the most trending articles on the web on topics you choose at any given moment and reads them to you in a natural human voice using AI technology.
For the first time in…7 votes -
How can all product people make a difference in climate?
We can all imagine a world where the majority of goods and services embrace sustainable practices. Most of us care, even care deeply about this.
However, there is a gap between our values and daily choices we make, professionally and personally. There is a gap between how we perceive ourselves and our actual impact on things.
We want to take this opportunity to guide a [panel/workshop] session on discussing what are the steps that we as product people can take, today. Heck, even voting for and attending this session is a step - making a decision for sustainability.
Outcomes for…
10 votes -
How to land a role at a major tech company
Locally, there are several major tech companies hiring: Microsoft, Amazon, Alphabet, Meta, and Apple. (called MAAMA now and was formerly FAANG) This session is not only for those who would like to eventually work at a MAAMA, but those just curious as to what it takes to land a role here. In this session, I will provide some tips for you to get noticed and hired. Some of the topics that will be covered include the following:
- Resume overhaul
- Interview preparation
- Securing an interview
- Interview
- Salary negotiationI will provide some tips for success for…
24 votes -
Definition of Done — Understanding Engineering Deliverables As a Product Person
The "definition of done" is a central pillar of SCRUM methodology that is commonly used in software engineering planning processes, primarily to ensure engineering are not handed ill-defined tasks, which would likely lead to delays.
This session will explore how product & design teams can best coordinate with engineering teams. We'll use practical, project-based examples, to show how to deliver projects that are well-scoped and land on time.
Presentation Highlights:
- How to turn user stories & designs into engineering tasks with clear definitions of done
- Common pitfalls when writing up tasks for engineering
- Making room for R&D…26 votes -
How to create a Product Office
Whether you’re researching market opportunities, brainstorming new product ideas, developing products customers love, or managing product roll-outs – organizations face many challenges in product delivery.
In this session we explore the Product Office and how it helps organizational alignment across teams, oversees service delivery, and provides visibility into product development.
Outline
Signs your product management is out of balance
The importance of strong product management
How the Product Office brings balance
Addressing challenges by converging capabilities in areas like governance, product management and product ownership
Group exercise that allows participants to explore the work and outcomes of the Product Office
The convergence of product management and product ownership
Implications for organizations
Learning Outcomes
Discover signs of strong (and weak)…
34 votes -
How To Experiment In A Zero Failure Environment - Move fast and NOT break things
Building new products is hard and relies on the lean approach of fast experimentation and learning from failures. This is great in consumer products but how can you do this when working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are put at risk if your product doesn’t work correctly the first time?
In this session I will talk through the story of how I learned how to do fast experimentation for the construction industry using my own blood, sweat and many, many tears.
16 votes -
How to give a captivating & memorable demo as a PM!
If you can give a killer product demo as a PM, you'll be able to rapidly gain trust from your stakeholders, massively elevate your team, and have a lot of fun doing it!
I've given over 100 product demos since 2017 and royally messed up about 30+ of them. I made a lot of mistakes and am proud to say that I've gotten pretty good at them!
In this presentation, I'm going to share with you:
-The biggest demo mistakes I've made (and other PMs make)
-How to properly prepare for a product demo (planning is key!)
-How to deal…33 votes -
Resetting direction of technology-centric company
How does a product leader turn a technology-focused company into a product-led and customer-centric company?
I've run into this so many times - company has a great technical idea that has lots of excitement around it, even a few big-name cheerleaders BUT falls short on delivering customer value and getting real traction. As the product person, what tools / strategies / support groups are available to help turn the ship around?
28 votes