Filling the Blind Spots Left by Big Data
The explosion and popularity of Big Data has been instrumental in helping organizations better understand market patterns and buyer behaviour in B2B and B2C markets. Nonetheless there are significant blind spots left by big data in that it doesn’t tell us the “why” behind the patterns. This talk will present best practices in what managers can do after looking at big data to uncover deeper, more fundamental behavioural insights - the motivations behind why people behave as they do - that are critical to developing and managing new products.
Professor Silk specializes in brand management and new product development and works with organizations to identify market opportunities and bring new products to market.