Customer-centric Change Management - Lessons Learned at Hootsuite
After 10 years, we are on the eve of rolling out a new compose and content planning experience in Hootsuite that will fundamentally change how our users publish to their social networks.
We wanted the transition between experiences to be smooth and well received, so we set out on a journey - trying to figure out how to get over half a million users to voluntarily adopt our newly built publishing product.
This session will be a tale of our journey - the good, the bad and the ugly. Our goal is that you take-away some immediately executable tips for a value-forward approach to product change management.
Leading this session will be me (Kerri Bremner) and my colleague Paul Doerfling. We are partner-in-crime Product Managers responsible for the Content Portfolio of products at Hootsuite.