What comes after product/market fit?
The classic view is that when a company finds product market fit they shift into high velocity growth. But the B2B space is littered with companies who stall out after early product market fit.
Why do many enterprise products get to PMF but are not able to unlock growth?
In this talk by Ben Kaye, Co-Founder at ScaleBook, will deep dive into Go To Market Fit. How do you find customers? How do you articulate a pervasive market problem? How do you align the organization behind a narrative? How do you create urgency? Who is responsible for doing this?
Come and let's share some stories from the trenches.
Note that the presenter has modified the topic for this session